Kenny Chesney Apparel Line to Launch at MAGIC
From WWD ISSUE 08/19/2009
Country superstar Kenny Chesney is bringing a tour bus to the MAGIC show in Las Vegas ??” literally.
Chesney will showcase the official launch of his new line of men??™s and women??™s apparel in an Airstream bus that will be on display inside the Las Vegas Convention Center during the trade show at the end of the month.
The collection, Blue Chair Bay, is a denim- and knit-driven lifestyle line that will have a soft launch for holiday in a handful of specialty stores including Levy??™s in Nashville, Fast Buck Freddys in Key West, Fla., and Ocean Eddies in Gulf Coast, Ala. The full launch will be for spring.
Chesney, a four-time Entertainer of the Year of both the Country Music Association and the Academy of Country Music, also will headline an invitation-only concert at the Hard Rock Hotel in Las Vegas during MAGIC.
According to Chesney, ???Just like I don??™t know fashion, I don??™t expect these people to really know who I am, what I do or what I??™d like to think my music represents. So, that??™s why I??™m going to play a very intimate show for a lot of them: bring them in organically to the songs, the stories and give them a sense of who I ??” and the people who live these songs right along with us ??” am.???
Blue Chair Bay is being manufactured by Latitude 17 Degrees South, a company that was formed to create the line for Chesney, according to Eric Dickson, sales manager for Blue Chair Bay Apparel. The collection will include woven shirts, khakis, shorts, T-shirts and jeans. Retail price points include T-shirts for $32 to $38, khakis for $68 to $72, shorts for $48 to $55 and woven shirts for $52 to $62.
Chesney??™s name and image will not be part of the marketing for the line, but the hangtag will read ???Blue Chair Bay: A Kenny Chesney-inspired brand.??? The name of the collection comes from the singer??™s 2005 album ??” ???Be as You Are: Songs From an Old Blue Chair,??? which featured all self-written songs.
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From WWD ISSUE 08/19/2009
SHOPPING USA: Fashion??™s Night Out is extending its reach to Los Angeles and landing within the ivy-covered walls of Ron Herman??™s boutique on Melrose Avenue. In collaboration with Vogue, which helped hatch the idea for the Sept. 10 global shopping event, Herman is corralling at least 30 designers and fashion brands ??” including Monrow, Martin Margiela, Oliver Peoples, Chan Luu, LnA and Beats by Dr. Dre ??” to make personal appearances, launch products and sponsor mini shows in an effort to entice consumers to shop. Other Southern California retailers participating in Fashion??™s Night Out Los Angeles are Neiman Marcus, Maxfield, Trovata, Ron Robinson and Rock & Republic. Even with his support of Fashion??™s Night Out, Herman believes shopping is a 365-day affair. He??™s taking the shop-in-shop concept to the next level with special sections devoted to J Brand, which launched its gallerylike section Saturday with a party attended by actress Christina Ricci, and Quiksilver, whose men??™s-only surf corner opens Aug. 29. ???Hey, it??™s OK to go out and shop,??? Herman said. ???I??™m not asking people to buy a new car. It??™s less than a college education. Just go out and make yourself feel good.???
–Nikki Cho Russo
Tags: Blue Chair Bay, Kenny Chesney