Nudie Jeans, Bloomingdales, and Denim Therapy are launching Repair Reuse! Reduce – a unique pop-up tailor shop that lets customers show their worn-and-torn Nudie Jeans some TLC with free repairs and alterations! Come to Bloomingdales SoHo in the Men’s Lower Level, Thursday, September 13 through Sunday, September 16, 2PM ’til 8PM and see what we can do for your Nudies. In addition, customers have the chance to trade in their hard-worn Nudie Jeans (after meeting Nudie’s wear-and-tear requirements), to be recycled and resold with the award-winning Good Environmental Choice label, featured with the wearer’s name. In exchange for donating denim, customers will receive an exclusive Nudie Jeans gift! You can’t pass this up, people. Come on down!
Last Thursday Denim Therapy headed to uptown with our industrial sewing machines and entire team to celebrate the holidays with Bloomingdale’s and Vanity Fair! The festive event celebrated the newly renovated second floor, and we felt totally at home in the denim section, surrounded by jewel tones, cords, and a veritable plethora of high fashion threads in our favorite textile. We offered free denim hems to anyone buying jeans, styling advice, and a bit of personal shopper expertise while customers sipped cocktails and jumped into the photo booth! We took plenty of photos so you could re-live the excitement with us, even if you didn’t make it in person.
When Denim Therapy was hanging out at the NYLON Guys’ VIP shopping event at Bloomingdales last week, we had the chance to chat up Kevin Harter, Vice President of men’s fashion direction, after he had a go at the old fashioned carnival games and was cheered by his enthused employees. We’ve gotta say, he’s a charmer! Here’s what he had to say about what’s happening in denim now.
Kevin Harter: Hello Denim Therapy!
Denim Therapy: Hello! We want to know what you’re excited about this season in denim.
KH: That denim is back, actually. We’re seeing guys get back into jeans and become denim snobs again, which is nice.
DT: We totally agree.
KH: Yeah, and we’re seeing different personalities emerge in denim—all we saw for a while were skinny jeans and now we’re seeing the straight leg and the boot cut come back, we’re seeing colored denim come back… and one thing I think is really exciting is that we’re seeing more corduroy…
DT: Yes! We love cords. What are some recent consumer trends you’re seeing right now?
KH: Definitely colored denim and corduroy.
DT: Awesome. So, what are you going to be for Halloween?
KH: An auto-mechanic! I wear a suit all the time, so it’s nice to get out of it.
We gave you the rundown on style and going’s-on at the NYLON Guys’s VIP shopping event at Bloomingdale’s on Wednesday night, from what people were wearing to who we chatted up. But for the dancing Popeye and Beetle Bailey characters in action? For the old-fashioned carnival high-striker mallet game contestants? For those amusements, you’ve gotta watch the video below.
Last night the Denim Therapy team headed to Bloomingdales for a look at the NYLON GuysVIP shopping event At Bloomingdales, featuring a hysterical range of live comic book & cartoon characters (ever dance with a larger than life Popeye? We can now cross that off our list), drinks & food, fun graphic t-shirts, stylish shoppers, and (of course) a massive selection of fall denim. We even had a chance to talk denim with Mitsu Tsuchiya, the Men’s Market Editor for Nylon Guys, and Bloomingdale’s Vice President of Men’s Fashion Direction Kevin Harter (Q&A on the way). While we browsed the jeans and took advantage of the open bar, we spotted some cool looks we thought you might like. Check out the photos below.
Of course, to really get the picture, you’ve gotta watch the video.
—Michelle Christina Larsen, Photos by Raffael Flores-Contreras
Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Another Father’s Day sale for you to grab some new jeans for dad! Shop Raven Denim men’s and get 20% off by using code FATHERSDAY at check-out.
3. 7 For All Mankind is having a big summer blow-out sale, up to 50% off their line (so you can be stylin’ right alongside dad!). Sale runs from June 16th – July 4th on select items. For store locations, check out the 7FAM website.
4. Gifts are just as much fun to receive as to get! New Yorkers, drop by Bloomingdale’s 59th St. tomorrow and receive a free gift when you purchase an item from James Jeans.
What’s the one thing that most everybody complains about in regards to their jeans? Aside from the “these make my butt look big” cliche, I think we could all agree it’s definitely the fact that they stretch to an unflattering degree. Well, what if I told you that there is a denim brand out there, that has been way too on the down-low, that guarantees a consistent fit that wont end up in a saggy and baggy look?
High on the celebrity radar, DL1961 Jeansis the go-to denim brand for a sure fit, from the minute you put them on in the morning to the second you take them off in the evening. How? A revolutionary four-way stretch fabric technology that ensures maximum shape retainment while maximizing comfort.
(Source: By SAMANTHA CRITCHELL AP Fashion Writer - ABC News)
Resurgence of `fashion’ denim: Styles for today, tomorrow and to wear together
Denim never goes out of style, but there are seasons when your old, reliable five-pocket jeans simply aren’t enough. This is one of those seasons.
The jeans legging ??” aka jegging ??” is still going strong, and denim designers are also talking up the chambray shirt, asymmetrical motocross jackets, cutoff shorts and, still, the boyfriend pant. There are trouser styles and waistcoats for work, and, “rip-and-repair” jeans are a must for weekends.
Ralph Lauren had overalls on the runway and showed jeans under an evening gown. Even babies are getting premium denim.
And a denim-on-denim outfit, sometimes considered a fashion faux-pas in the past, is a bona fide trend.
“The American denim look is everywhere ??” it’s in the air, it’s all over the world,” says Patrick Robinson, creative director at Gap. “The workwear feel is hot, especially for guys, and there’s a sexy look for women. … It’s about cool Americans and how they live and we’re trying to export that around the world.”
Denim is proving a strong springtime seller in stores, says Stephanie Solomon, vice president of fashion direction at Bloomingdale’s. She is particularly fond of the shorts and leggings paired with striped T-shirts.
“It probably has never had a larger impact on what we wear every day,” agrees Durand Guion, men’s fashion director for Macy’s. “We had gotten just about as casual as we can get without getting in our pajamas, so we’re looking to incorporate denim into our lives at least five days a week, but not just Saturdays. We’re looking to step it up. You can wear a button-down denim shirt with a tie.”
Helmut Langco-creative director Nicole Colovos thinks people like that they can put their own spin on denim. And no pair of jeans looks the same on two different people.
“It’s so individual, from how you wear it in, how you style it. The fit is molded to your shape,” Colovos says. “You don’t want someone else wearing your jeans.”