“Fly like a G6″- Stacy ‘Fergie’ Ferguson flashes the peace sign before going through the body scanner wearing Black Orchid Ankle Buckle Skinny Jeans in Fog Wash at LAX Airport. The Black Eyed Peas musician looks rocker chic with her complete ensemble of Charlotte Olympia shoes, a Yves Saint Laurent bag and Fergie was given special treatment as she was allowed to keep her Cartier sunglasses on. A star is a star and we’re lovin’ it.
—Jackie Racer
Tags: Black Eyed Peas, black orchid denim, cartier sunglasses, charlotte olympia shoes, Fergie, fergie at lax, full body scanner, lax, skinny jeans, stacy fergie ferguson, stacy ferguson, Yves Saint Laurent
When you fall madly in love with a denim brand, you just can’t help but be loyal! Perhaps that’s the story behind Fidelity Denim‘s name. They stay true to the blue with their fabric, fit, and finish. They have an endless variety of basics with unique seaming, dual stitch color, and aged hardware for both men and women that give a distinct character to their line, making it very hard to cheat on (sorry, we can’t help ourselves from making fidelity puns!). Read on to hear what designer Jason Trotzuk had to tell us…
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Fidelity: I started with hand painting blue jeans in my parents basement. Selling them on Robson St in Vancouver at a few hundred dollars a piece. It eventually led me to my love affair with denim and I started up my first company. I founded Fidelity in January of 2005 and the rest is history!
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Fidelity: NO immediate competition to speak of, we feel that our fit and quality is high above the rest. We have an incredibly loyal following which I believe is a true result of our amazing product.
DT: Do you have any pre-designing rituals?
Fidelity: MUSIC…a pre design ritual is getting a heavy dose of get all fired up and kick the shit out of the fashion norm…. My always dependable go to favs are AC/DC, Led Zeppelin, Van Halen…newer stuff that gets me going are the Black Eyed Peas, Arcade Fire, Keisha…anything that gets your heart pumping
I always like to sit down and review the past few seasons of Fidelity’s fits and washes. From there I review current trends and runway fashions while continuously thinking about culture and lifestyle of our customer.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Fidelity: I would say that our mission is to design premium product that incorporates style, fashion and quality.
DT: Can you give us hint about what’s next?
Fidelity: Our current Spring line is heavily influenced by the 70s, the Summer line goes with a relaxed, classic beach house esthetic and Fall will round us off by going back to basics with seductive silhouettes and a darker colour palate.
DT: What would be your dream collaboration? Any plans of that in the future?
Fidelity: I would have to say that Chanel would be the ultimate dream collaboration. Chanel has an incredible history and defines high end. Everything they do is perfection…timeless perfection.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Fidelity: Currently the Scoop (low rise skinny) and Sequoia (low rise skinny boot) are huge hits. The great thing about these styles is that they can easily be dressed up or down. For Spring the Aloe (wide leg) has been gaining some press coverage as it is perfect for the 70s vibe this spring season.
DT: Do you have any favorite/least favorite denim trends right now?
Fidelity: Our new premium flex fabric from Japan (used for Ace) is going to become a favourite for everyone.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Fidelity: Street style impacts our design because of the influence that these individuals and bloggers have on our customer. Street style is now a part of our culture and in turn has a large influence on the design aspect of the industry.
DT: How many pairs of denim do YOU own?
Fidelity: Funny thing- although I own more pairs then I can count, but I have 3 favourites, and I just wear those…you don’t need lots of jeans…just the right ones…that’s why people need to try Fidelity…its the only pair you’ll need and want to wear…no kidding!!!!!
DT: Favorite celeb wearing your brand?
Fidelity: Ashley Greene has been spotted out and about multiple times rocking a pair of Fidelity’s as well as other fabulous people such as Rihanna and Megan Fox!
Check out the lookbook below:
You can “Like” their facebook page to become a fan.
—Jackie Racer
Tags: AC/DC, arcade fire, Ashley Greene, Black Eyed Peas, Chanel, Fidelity Denim, jason trotzuk, keisha, led zeppelin, megan fox, rihanna, van halen, vancouver
Fergie of the Black Eyed Peas was spotted looking characteristically fergalicious in the HUDSON by Georgia May Jagger lace back Jerry jeans. She is also wearing a Balenciaga Lipstick Red Leather Biker Jacket with many zippers, aviator sunglasses, stiletto heels, and a huge Dolce and Gabbana bag. A woman of glamour, she’s sure to travel in the freshest looks rather than risk arriving to a see of cameras in sweatpants and a hoodie. Now that’s making an entrance!
—Jackie Racer
Tags: Balenciaga, Black Eyed Peas, dolce and gabbana, Fergie, Georgia May Jagger, Hudson Jeans, lace back Jerry jeans
Fergie was spotted in Los Angeles wearing Black Orchid‘s “Black Jewel Ankle Buckle” skinny jeans in Fog wash. Joined by husband Josh Duhamel (we love the matching black leather jackets, love birds!), the Black Eyed Peas songstress sported the edgy gray skinnies to check out the Supercross Championship at Dodger Stadium. We think her style is so cool—stilletos, leather, and cropped jeans are the perfect way to go to a sports event, right? Surely you won’t disappoint your man this way!
Image from Denim Blog.
—Jackie Racer
Tags: Black Eyed Peas, black jewel ankle buckle, black orchid denim, Dodger Stadium, Fergie, josh duhamel, skinny jeans, Supercross Championship
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