Gap‘s Lived-In global marketing campaign features emerging and talented young artists including musicians, singers, actors and photographers wearing their authentic, worn-in Gap staples: youthful interpretations of classic, casual styles.
The “Lived-In” attitude is brought to life by a cast of emerging and talented young artists including musicians, singers, actors and photographers. The campaign includes Trinidadian-born American recording artist Theophilus London; English singer-songwriters Birdy and Anna Calvi; American actors RJ Mitte and Julia Garner; Swedish photographer Lina Scheynius; and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out).
A second interesting component to the campaign includes an ad in Vogue magazine’s March issue: a first-ever tactile fabric print ad, which includes a fabric logo made from the cotton of a worn-in tee, driving home the idea of clothes you can live in.
Tags: Birdy and Anna Calvi, Ernest Green, Gap campaign, gap denim, Julia Garner, Lina Scheynius, mens denim, RJ Mitte, Theophilus London, Washed Out, womens denim