Summer may have reached its peak, but at Diesel Island (where the residents, who recently wrote their own constitution, enjoy non-working holidays 365 days per year), things are just heating up for autumn/winter. The newest campaign features sultry shots of island residents (models include Josh Beech, Andrew Smith, and Jonas Kessler) in new denim styles like the top stitched work shirt, comfy knit sweaters, and tailored denim dresses & skirts with chic industrial edge. As the residents adapt to their developing society and the changing weather, Diesel lets us in on a little hint re: the future of this society (which makes us think the entire campaign may be an irresistible metaphor: “We’re f**king it up.”
Photos by Guy Aroch & Nacho Ricci, via Santo Buenos Aires.
—Michelle Christina Larsen
Tags: Autumn Winter 2011, be stupid, chunky knits, denim dress, denim skirt, denim workshirt, Diesel, diesel island, mens denim
An exciting update on Diesel’s facebook… the dream of living on Diesel island is about to become a reality! After raking in hoards of fans with their controversial lecture series and offering passport applications and real estate stakes on the Diesel Island website, photos of a certain digital paradise being re-created were posted today with the promise that island life is about to be realized. So far the location is secret, but the photos are definitely enough to intrigue.
—Michelle Christina Larsen
Tags: be stupid, diesel campaign, diesel island, summer 2011, summer denim
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