Denim Therapy

DT Loves: A Secret Weapon For Washing Your Jeans


Denim Street Style: SS16 London Fashion Week


Denim Therapy Repairs A Waistband


How to Slack Off at Work with Diesel’s New ‘ExcellBook’ App

First, make sure your boss isn’t reading this, because Diesel Jeans is revolutionizing the art of slacking off.  Thanks to Diesel’s Be Stupid at Work campaign, you can now spend countless hours on Facebook while looking like you’re actually working.  Yep.  Diesel’s “ExcellBook” Facebook App turns Facebook into a spreadsheet.  No more worrying about clicking that quick-minimize button!

Diesel introduces ExcellBook: the app which turns Facebook into a spreadsheet.


The official video was viewable as of yesterday, but it seems both the Be Stupid at Work Web site (and access to the app download) and official videos have been shut down (aww).  However, we found one player that still works, so you can at least see what could’ve been before it’s discovered (double aww!).

ExcellBook – Diesel – be stupid at work by TechGear

Via AdWeek.

—Kathy Ng Hassan


Tags: , , , ,

Posted Jun 30 2011 in Denim News

Be Stupid Campaign gets Epic

Denim MVP brand Diesel‘s newest “Be Stupid” campaign attempts to free their target customer from societal normalcy with slogans like “You’ll create more,” and “You’ll care less” adjacent to images of  teenage kids doing edgy, ridiculous things in various urban landscapes.

They’ve set one “stupid” idea into motion after a contest that summoned likewise ideas from fans bearing the brand’s name. The winner, who imagined a modern reconstruction of Noah’s Ark, has enabled a mass of over 300 people to race on all fours in animal costume in London this week.


If you’re in the area, you can pre-register and be part of it. Anyone can go to the Diesel shops in Convent Garden or Carnaby Street to collect a “Free Race Kit”–winners of the race keep their costumes and the first 300 people across the finish line will be invited to the after party. We’re looking forward to photos from this event… In the mean time we’ll amuse ourselves with the campaign’s seemingly endless pool of stupid (or just blatantly sexual) situations.




News source: Dazed Digital; Image source – Diesel.

—Michelle Christina Larsen

Tags: , , , , , ,

Posted Nov 02 2010 in Uncategorized
  Follow us   Join us   Subscribe
© Denim Blog - Denim Therapy. All rights reserved.