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Nudie Jeans & Atrium NYC Launch Organic Over-Dyed Red Jeans


In perfect time for the Holidays, Swedish denim brand Nudie Jeans and Atrium NYC are launching an exclusive Thin Finn style, ‘Organic Icon Red’. The  11 oz. slim fit Turkish denim has been skillfully stripped with bleach at the Nudie LAB in Italy and over-dyed in deep Rubin red. The organic slim fitting Thin Finn features five pocket details, zip fly, signature contrasting orange stitching throughout, raw copper trims and organic cotton pocket linings. Icon Red is the latest installment in an over-dyed concept which first launched in Fall 2012 with Icon Orange.

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These jeans are noe available at the Atrium webshop and Atrium Broadway, priced $199.

—Michelle Christina Larsen

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Posted Dec 19 2012 in Denim Buys » Denim Menswear

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

1. 50% off at Brooklyn Denim Co., final markdown on items in-store. If you’re in Brooklyn, drop in! 85 N 3rd St. #101 Brooklyn, NY 11211 p. 718.782.2600

2. Check out photos of the Alexander McQueen McQ collection at Atrium NYC—the men’s denim pieces are sporty-meets-punk rock.

3. Celebs Kristen Bell and Julianne Hough were spotted making a difference at the DoSomething.org and Aeropostale ‘Teens For Jeans’ launch party. The program raises awareness of the teen homelessness problem across the country.

4. Buffalo David Bitton announced that Kym Maas has joined the company as Chief Merchandising Officer. Read more about her new role at The Denim Guy.

5. Kult Magazine’s September 2011 Issue features a pretty cool denim editorial, featuring Franziska Müller.

—Michelle Christina Larsen

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Posted Jan 12 2012 in Denim News

Nudie Jeans x Atrium NYC Collaborate On Special Edition Grim Tim Jean


Nudie Jeans Co. and Atrium NYC have announced an exciting collaborative release that hits the retail floor December 1st: a special edition of the Grim Tim jean. With a distinctive saturated green thread running through its back pocket (where their trademark orange thread typically runs), these jeans are made from an exclusive Italian-crafted slim fit organic denim dubbed Big Apple Dry Organic. And that green thread? It isn’t just a fashion statement. It pays tribute to Nudie’s dedication to the environment, for which they’ve gained global credibility (and awards). This first collaborative effort celebrates the partnership between Nudie and Atrium, and will be available for purchase exclusively at Atrium (644 Broadway, NYC) and Atrium online.

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Follow Nudie Jeans Co. and Atrium NYC on facebook for updates and exclusive info.

—Michelle Christina Larsen

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Posted Nov 29 2011 in Denim News

Announcing The Winner Of The Denim Therapy x Atrium Denim Design Lab Denim Kit!


And now, moment you’ve all been waiting for… where we announce the winner of the Denim Design Lab Denim Kit from Atrium! The Denim Design Lab Denim Kit is the tool that, once in your grasp, transforms you into a denim designer. It lets you set up shop right in your apartment to create your next favorite pair of jeans. How rad is that? Encased in denim comes an inventory of items you can utilize for drilling, sanding, and distressing to your liking. To enter, you participated in an ongoing short story (which was very humorous), and we chose a winner at random. Scroll down to see if it’s you!

And the winner is…

 

Aiden Tyler Grossheider!

 

Aiden will receive:

The Denim Design Lab Denim Kit

About the kit: Denim Design Lab gives you the power to become a denim designer with their Denim Design Lab Denim Kit.  Use a variety of tools and materials to create your next favorite pair of jeans.

The kit comes in a denim tool case and includes: one power drill, six drill replacements, four types of sandpaper, water pump and a denim finishing form.

Congratulations to our winner (we’ll email you shortly), and thanks to all who entered!

Didn’t win this time? No worries! Denim Therapy has more chances on the way for you to own amazing denim products for your stylish fall excursions.

Stay tuned…

—DT Staff & Atrium

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Posted Oct 28 2011 in Denim Therapy

Win An Atrium Denim Design Lab Denim Kit! Enter Before October 26th


Whether you’ve caught the customized denim bug and are all about making your jeans a one-of-a-kind piece ASAP, or just love a little DIY action when it comes to the clothes you wear, you’ll love the amazing things you can achieve with the Denim Design Lab Denim Kit from Atrium. Atrium has always been known for delivering on in-demand merch, and denim is one of their key selling points. With an arsenal of brands like J Brand, Nudie Jeans Co., Scotch & Soda, Current/Elliott, and PRPS (just to name a few), you can rest assured this is one establishment that can empathize with your denim obsession.

The Denim Design Lab Denim Kit is the tool that, once in your grasp, transforms you into a denim designer. It lets you set up shop right in your apartment to create your next favorite pair of jeans. How rad is that? Encased in denim comes an inventory of items you can utilize for drilling, sanding, and distressing to your liking. Want in on this?

denim-therapy-atrium-distress-jeans-kit-giveaway

 

To Enter…

1. Like Denim Therapy on facebook.

2. Like Atrium on facebook.

3. Visit Denim Therapy’s facebook, to see the story we’ve begun on our wall. Continue the story by adding a comment (a sentence) to keep the story going. Just by commenting, you will enter the contest!


Click here to find the facebook story!

 

Winner will be selected at random, so just have fun!

Entries close this Wednesday, October 26th, so don’t wait!


The Prize…

The Denim Design Lab Denim Kit

About the kit: Denim Design Lab gives you the power to become a denim designer with their Denim Design Lab Denim Kit.  Use a variety of tools and materials to create your next favorite pair of jeans.

The kit comes in a denim tool case and includes: one power drill, six drill replacements, four types of sandpaper, water pump and a denim finishing form.

Winner will be chosen at random from the comments of our facebook story! We’ll announce the winner on Friday, October 28th.

Contest open to U.S. residents only.

Questions? Email us!

Good luck!

—DT Staff & Atrium

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Posted Oct 24 2011 in Denim Therapy
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