Wanna beat the heat (or crazy weather) right about now? Don’t you want to jet away to somewhere like Rio de Janeiro where you can find Ashton Kutcher and Supermodel Alessandra Ambrosio hard at work at a beach side resort, looking sexy in their Colcci jeans? Watch the steamy behind-the-scenes video on the making of Colcci’s latest campaign for a mini visual escape! See Alessandra put flair into frayed cutoffs (with, or without a top!). Watch wispy-haired Ashton work white jeans into a sartorial ensemble. Denim Therapy has been stalking Colcci for a couple of years now, and we think they pulled quite a coup with signing on Ashton along with Alessandra. Check this out (but bring your own Caipirinha).
Backstage images via Colcci.
Leaping from Paris and Milan Fashion Week, we hop on over to S?o Paulo Fashion Week (SPFW) where iconic Brazilian brand, Colcci just closed out their Inverno 2011 (winter 2011) runway show last Sunday. Gisele B?ndchen also returned to the catwalk, making her comeback of sorts as the face of Colcci. Accompanying her on the runway were Ashton Kutcher (no stranger to modeling) and Alessandra Ambrosio, who stepped in for Gisele during her maternity leave. Demi Moore and Talullah Willis were front row, looking fabulous in their matching nude tone heels. Denim Therapy first covered Colcci in 2008, when the men’s denim collection was just emerging. It seems Colcci is now taking serious steps to develop the men’s collection further with a well-known male celebrity like Ashton.
For SPFW 2011, Colcci produced a denim-centric collection which speaks to the Brazilian taste for distressed streetwear and sexy silhouettes to enhance curves. We also noticed the use of purple, coral and nude tones, but not surprising for Brazilian fashion, as its fashion designers have a penchant for incorporating vibrant color and patterns for the runway. On-trend fur, wedge lace-up ankle boots and drop-crotch jeans signal Colcci’s desire to appeal to the European market. Look for denim on denim, crinkle and bleached out effects. View some of our favorite denim looks from the Colcci runway presentation!
All images via Portaisdamoda.com, except as noted. View more Colcci Inverno 2011 runway photos at FashionBubbles.
— Kathy Ng Hassan
Tags: Alessandra Ambrosio, Ashton Kutcher, bleached denim, double denim, Gisele Bundchen, Sao Paulo Fashion Week, SPFW, wrinkled denim