Amidst another approaching fall season and the realistic concerns of the U.S. recession, GAP creative director Patrick Robinson has developed a new premium denim line at non-designer prices. With 14 different styles and washes for men and women, the 1969 Premium Jeans Collection will only feature pieces under sixty dollars.
GAP creative director Patrick Robinson.
With a vibrant launch party last Thursday that included such guests such as Joel Madden, Ashley Simpson and Halle Berry, the line will officially be released at all GAP stores this week. Robinson devoted over one year to researching and perfecting this luxury line for the everyday fashionista, and he stands confident that the only difference these quality fabrics and sleek cuts will find with “designer” denim is the price tag. Watch out, denim world.
— Saara Lankarani
Tags: Ashlee Simpson, GAP 1969 Premium Jeans Collection, Halle Berry, Joel Madden, Patrick Robinson