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Watch Rihanna’s Sultry Armani Jeans Video


Here’s one way to approach monday mornings: start ‘em off with some mojo medicine! Rihanna’s new video for Armani Jeans was released last week, and it’s pretty hot. We appreciate all of the writhing in white sheets and photo collage sorting (adds depth we guess?), but what’s up with how flat her butt looks in these jeans? And rhinestones on the pockets? Really? Anyway, the jeans might not be at the top of our wish-list, but this video is one to watch.

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See the video below:

 

What do you think? Let us know on facebook.

—DT Staff

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Posted Mar 12 2012 in Campaigns » Denim News

Denim Dose: News & Links


Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!

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1. This one’s for the raw denim loversRawr Denim is celebrating their 100th article with a comprehensive guide to raw denim, and why it’s so awesome.

2. The Denim Guy posted up his recount of the Fashion’s Night Out Saks adventure (which our LA team collaborated with him on last week). Check out our post on the event too!

3. We heard through the grape vine that fashion industry pretty boys Jack McCullough and Lazaro Hernandez are launching a new Proenza Schouler denim line. With a launch date sometime this winter, it seems like a new wave of product to obsess over is fast approaching.

4.More Rihanna x Armani Jeans are out (as you may recall, we weren’t thrilled at our first look) and they seem to be a little more along the lines of what we expected from the two epic names. In a word, these are actually sexy.

5. Eat Sleep Denim has rounded up a few key denim trends seen on the runway so far during NYFW. How many of these will you be endorsing in the fall?

—Michelle Christina Larsen

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Posted Sep 13 2011 in Denim News

Rihanna Is In And Megan Fox Is Out For The New Emporio Armani Jeans Ads


Emporio Armani just revealed that the new face for their underwear and jeans ads is no other than the super hot pop sensation Rihanna. The campaigns were all shot in New York and will be out this September. Rihanna will now be among the likes of the enviable list of celebrities that have represented the brand in the past, such as Megan Fox, the Beckhams, and Cristiano Ronaldo. As part of this deal includes her wearing Armani at all red carpet appearances, we hope she still has time to flaunt her love for denim, because as seen below she rocks those denim cut-off shorts too damn well not to! (p.s. how many times do you think its actually raining when guys ask her to stand under their umbrella-ella-ella?)

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Elyssa Linden

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Posted Jul 12 2011 in Campaigns » Denim News

Storage Solutions: An Interview with Garde Robe


Imagine having endless closet space (big sigh, especially if you live in a Manhattan apartment)- well now you can with Garde Robe luxury wardrobe storage and valet service. Now that’s living the high life. Denim Therapy had the opportunity to get a closer look into the Garde Robe lifestyle closets and ask them a few questions.

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Denim Therapy: How do you recommend storing denim (do you fold them, hang them up on hangers—which kind?

Garde Robe: Denim is functional in storage, just like in wear. We leave an impression on our denim. A personal tread is uniquely contoured on denim given the elements you afford it and the frequency in which you wear it. So for storage, you have to consider how often you both wear and wash your jeans. Separate the everyday jeans from the nicer, occasional jeans. Everyday jeans are likely washed more frequently, therefore the shrink and fade are expected, unlike what you’d want from your usually more expensive, occasionally worn jeans. If you like the washed denim look of whiskers and honeycomb, then creases and fades shouldn’t be a bother, just fold your jeans. Lay them flat and face up, fold long with rear pockets facing, take them and fold to meet over top of pocket, fold remaining waistband towards self, and last, fold once more to cover waistband. Stack.

Denim is an American standard, and jeans have become acceptable in many professional work environments. Therefore, you probably have those solid color jeans you’d like to keep from wrinkle or fade, jeans you can wear to work or dinner with a sharp jacket or nice shoes. Keep these less worn, nicer jeans on a skirt/pant hanger with clips in your closet. It’s best to use a hanger with non abrasive clips, without sharp teeth. The clasp should have a smooth, rounded edge, or simply use foam padding for cushioning. Hang your jeans free and open from the waistband, never from the leg hem, as this creates a bottom heavy hang, which creates stress on the denim. Remember; never fold your nice jeans over a hanger bar, as it will undoubtedly create unwanted fade lines and creases.

Today, a trend, believe it or not, must also be considered for denim storage. Dry, pre wash cotton denim is fast becoming the new fad. Better known as raw denim, these untreated jeans require a specialist’s cleaning, unless you intend to shrink and fade the denim yourself. Many boutique denim dealers will recommend you not wash raw denim for months, to better outline the wear you provide them. The idea is for the denim to map your figure, and give it an identity of your own. In fact, they’ll jokingly recommend your floor as the best place to store them. I say keep raw denim how you like, that’s the fun of it.

DT: On average how many articles of denim do your clients have?

GR: Garde Robe clients keep a dozen or so pair of jeans with us through each season, often the heavy denim during the Spring/Summer season, and the lighter denim during the Fall/Winter season. Denim skirts don’t seem to be a popular trend right now, but you can find a short skirt or two in a Spring/Summer season. Though, denim trends constantly change in the fashion world.  A staple you can find in almost any closet is a light denim jacket.

DT: What kind of brands of jeans do you see in their closet?

GR: The new Decades Denim line by Cameron Silver is all the rage. (You can read our Decades Denim review as well as our exclusive interview with Decades Denim to get a better insight). Men & women Garde Robe clients alike wear a variety of the staple jean brands, such as Levis, Gap, or Lucky. The more fashion-forward type client tends to wear brands such as Earnest Sewn, J Brand, Genetic, or 7 For All Mankind. For women clients, I’d say Ralph Lauren or Armani is most the most abundant jean brand found in a Garde Robe closet. For men, I’d say the classic Levi’s brand.

DT: How do you take care of their jeans as far as cleaning (detergent brands, dry cleaning methods) and/or repair?

GR: We’ve all had the experience of a pair of jeans bleeding or shrinking in wash. It’s important like any garment, to read and follow the care instructions for each and every pair of denim jeans we own. Follow the instructions carefully to keep them looking bright and new, or break all the rules and create the denim you want. I’d always recommend washing denim by hand, if not professionally. If you do machine wash your jeans, I’d recommend separating and washing your jeans individually in a cold wash to prevent bleeding & shrinking. Wash inside out with all buttons or zippers unfastened. Use a half-sized amount of color guard detergent of your preference. Wash on a gentle or hand dry cycle. When done, tumble dry on a low heat, never high. Remove from dryer when still damp to touch. Dry flat.

DT: When your clients travel how do you pack their jeans?

GR: We either fold them as described in question one. If they request a wardrobe box, we’ll hang them as described in question one.

DT:  Is there any specific season to wear denim or do you feel it’s all year round? Or perhaps certain denim for certain seasons (you can elaborate)?

GR: Denim originally was used as a utility fabric, for blue-collar workers due to durability. It wasn’t until the 50′s that denim became a fashionable fabric amongst the teenagers. Rock ‘n’ roll’s rise was parallel in its popularity. Today, denim is popular with all ages throughout the world. It isn’t exclusively casual. To learn more about Garde Robe please visit their website here. And let’s see if you can manage to DIY the next time you feel like doing some spring cleaning!

– Jackie Racer

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Posted Dec 16 2010 in Denim News » Interviews
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