Here’s one way to approach monday mornings: start ’em off with some mojo medicine! Rihanna’s new video for Armani Jeans was released last week, and it’s pretty hot. We appreciate all of the writhing in white sheets and photo collage sorting (adds depth we guess?), but what’s up with how flat her butt looks in these jeans? And rhinestones on the pockets? Really? Anyway, the jeans might not be at the top of our wish-list, but this video is one to watch.
Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. This one’s for the raw denim lovers… Rawr Denim is celebrating their 100th article with a comprehensive guide to raw denim, and why it’s so awesome.
2. The Denim Guy posted up his recount of the Fashion’s Night Out Saks adventure (which our LA team collaborated with him on last week). Check out our post on the event too!
3. We heard through the grape vine that fashion industry pretty boys Jack McCullough and Lazaro Hernandez are launching a new Proenza Schouler denim line. With a launch date sometime this winter, it seems like a new wave of product to obsess over is fast approaching.
4.More Rihanna x Armani Jeans are out (as you may recall, we weren’t thrilled at our first look) and they seem to be a little more along the lines of what we expected from the two epic names. In a word, these are actually sexy.
5. Eat Sleep Denim has rounded up a few key denim trends seen on the runway so far during NYFW. How many of these will you be endorsing in the fall?
—Michelle Christina Larsen
Tags: Armani, campaign, denim trends, doctrine jeans, Fashion's Night Out, new denim line, nyfw, Proenza Schouler, raw denim, rihanna, The Denim Guy
Emporio Armani just revealed that the new face for their underwear and jeans ads is no other than the super hot pop sensation Rihanna. The campaigns were all shot in New York and will be out this September. Rihanna will now be among the likes of the enviable list of celebrities that have represented the brand in the past, such as Megan Fox, the Beckhams, and Cristiano Ronaldo. As part of this deal includes her wearing Armani at all red carpet appearances, we hope she still has time to flaunt her love for denim, because as seen below she rocks those denim cut-off shorts too damn well not to! (p.s. how many times do you think its actually raining when guys ask her to stand under their umbrella-ella-ella?)
Tags: Armani, cristiano ronaldo, denim cut off shorts, emporio armani, megan fox, rihanna, rihanna style, the Beckhams