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Armani Exchange S/S 2012 Lookbook: Work & Play


The first thing we thought when we saw Armani Exchange‘s spring/summer 2012 lookbook was, “Wow, we could wear a lot of this stuff to work.” The bright orange cropped jeans and khakis look certifiably professional (especially when paired with heels, chiffon tops, and slouchy blazers). But this collection isn’t all work and no play–there’s a few summer weekend looks we’d love to cop. Denim shorts paired with a crochet knit top and aviators? We’ll see you at the beach.

 

Images via Denimology

—Brie Hiramine

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Posted Apr 12 2012 in Denim Fashion » Lookbooks

Make Your Own Music Video with Armani Exchange’s New A/X VIDEOMIX App


To cap off its 20th Anniversary,  A/X Armani Exchange created the A/X VIDEOMIX app, a fun music video-fashion show creator, which can be found in the bottomless pit of handheld games we know as iTunes.  The app for the iPhone and iPad puts you in the director’s chair as you produce your own music video.  Choose your model: Alessandra Ambrosio, Marlon Teixera, Francisco Lachowski, Milou Sluis and more; select your music track, backgrounds and A|X 20th Anniversary Collection looks, which feature a lot of denim styles.   To get an idea what cool runway show you can create, check out Giorgio Armani’s VIDEOMIX creation, “The SuperShow”.  It’s almost cool enough knowing that Armani himself fiddles around in iTunes.  Check out the gallery for some featured looks you can animate, shop and share.



After the show has been viewed, users can “like,” comment and rate A|X VIDEOMIX creations, which will permit special access to behind the scenes videos, footage of models preparing for the show and more.  To download the A/X VIDEOMIX application, go to iTunes online.


—Kathy Ng Hassan

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Posted Oct 31 2011 in Campaigns » Denim News

Denim Deals: A/X Armani Exchange Denim Chill Truck


ax-denim-chill-truck

Armani Exchange has kicked things up a notch to revive the brand.  Besides throwing huge celeb-studded parties to promote their new Neon Sun sunglasses line, there’s a roving ice cream truck (which looks like a taco truck) that shares frosty treats, giveaways and, of course, deals on denim.  Fun!  The truck had been cruising around Los Angeles this past week.  Keep your eyes and ears open, because the A/X Denim Chill Truck could be rolling down a street near you.

A/X ON TWITTER

– Kathy Ng Hassan









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Posted Jul 17 2010 in Uncategorized

Armani Exchange’s New Premium Denim


 ax-premium

 

Armani Exchange (A/X) has been selling denim since inception, and, I might add, pretty innovative denim looks over the years.  They were the few in the beginning who dared to produce Heroin Chic skinny jeans and break away from the traditional, bootcut or straight leg jeans cuts.  And now, A/X is adding a new premium denim line into the mix, for all those Giorgio Armani groupies (like me) who just can’t get enough of all things Armani.  Every time I walk past an A/X, I always take a hard glance through the display window to see if anything was new and exciting.  This time, I couldn’t help but notice a pair of premium men’s jeans on display that had an interesting tie-die/bleach effect.  You know what it looks like when it is raining hard, and the water is just flowing down the window panes?  That’s what I imagined when I saw those jeans.  Medium-to-dark streaks of blue, of varying lengths, appeared to be smeared down the legs of those jeans.  Like indigo rain.  Stare-worthy jeans indeed.

SHOP ARMANI EXCHANGE

Kathy Ng Hassan

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Posted Jul 25 2009 in Denim News

Denim Stylefinder: Beige, Gray and Nude, Oh My!


AG Jeans in Beige Shimmer, available at REVOLVE.

AG Jeans in Beige Shimmer, available at REVOLVE.

REPORT Tocai Nude heels, available at 80'S PURPLE.

REPORT Tocai Nude heels, available at 80'S PURPLE.


































If you’ve seen some of the Spring/Summer runway shows, then you know that beige, gray, tan, taupe and all those softer, neutral colors are grabbing the attention of style editors who are always out to find something a bit more unpredictable this summer. Besides metallic accessories and white-washed ensembles that usually surface in the summer, what couldn’t be more refreshing?

KILL CITY The Mod Vintage Ink Wash Straight Leg in Grey, available at TOBI.

KILL CITY The Mod Vintage Ink Wash Straight Leg in Grey, available at TOBI.

WILLIAM RAST Check Shirt in Beige, available at REVOLVE.

WILLIAM RAST Check Shirt in Beige, available at REVOLVE.

Cool Grey Jean, available at ARMANI EXCHANGE.

Cool Grey Jean, available at ARMANI EXCHANGE.


SIWY Camilla Cut Off Shorts in Grey, available at INTERMIX.
SIWY Camilla Cut Off Shorts in Grey, available at INTERMIX.
CURRENT/ELLIOTT Boyfriend Short in Natural Destroy, available at RON HERMAN.

CURRENT/ELLIOTT Boyfriend Short in Natural Destroy, available at RON HERMAN.

RAG & BONE Boyfriend Jeans in gray-blue, available at SAKS.

RAG & BONE Boyfriend Jeans in gray-blue, available at SAKS.




















With economic recovery hopefully on its way, beige, tan or even natural hues — textiles that haven’t been chemically treated — offer a classic, economical and even eco-friendly solution to freshening up our wardrobes.  These neutral colors are pretty adaptable for most skin tones, and easily coordinates with all shades of denim, which is great for mixing and matching. With summer brights and neon trends making waves in apparel, the muted and calmer tones provide an exciting contrast and balance to an otherwise ordinary ensemble.





Kathy Ng Hassan

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Posted Jun 08 2009 in Uncategorized

Denim Deals: Jeans Under $100 At Armani Exchange


 

TAKE $30 OFF ARMANI EXCHANGE JEANS

TAKE $30 OFF ARMANI EXCHANGE JEANS

 

So, fine.  The jeans at Armani Exchange have never been that expensive to begin with, but they are now even more Recession friendly.  Sure, you might get cheaper jeans elsewhere, but c’mon.  You know you want A/X branded on your bum!

Get this: A/X has 15 pairs of men’s jeans styles and 10 pairs of women’s jeans styles on sale.  Many sizes and inseams are still available.  With their “Take $30 Off” deal, just about all of the men’s and women’s denim are now under $100.  The $6.00 flat rate shipping makes shopping for new jeans online a little less painful, but if you spend $100 or more, you get free shipping by entering code SPRING09 at checkout.  Since tons of men’s/women’s tops and shirts are now under $50, thanks to the additional 20% off sale, you shouldn’t have any problem going head-to-toe Armani Exchange in just a week’s time.

SHOP NOW

Kathy Ng Hassan

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Posted Feb 21 2009 in Uncategorized
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