In stores now: the G-Star Correct Line Spring-Summer 2012 collection features a mix of casual denim staples and sophisticated lightweight separates. This is G-Star’s more tailored line which expands beyond its progressive raw denim and streetwear collection. Paying attention to construction, or deconstruction, rather, their Cruise Deconstructed Blazer ($280) and Baseball King Bomber jacket (constructed of 70/30 cotton-linen body; 100% leather sleeves, $230) will be a great daily backup for that elevated casual look you’re seeking. And, as introduced, the Courier Arc 3D jean ($180) will serve as your starting point. The range includes a crafted selection of twill shirts and refined knits—all in seasonless hues. Here’s a preview of the eye candy that’s in store.
The new G-Star Correct Line Spring-Summer 2012 collection is available now in stores and at G-Star online.
G-Star Raw has partnered with conceptual artist Ryan Gander to produce 30 limited-edition Arc Loose Tapered jeans. Gander’s work involves adding discreet white embroidery, to mimic drips of paint, on select pairs of the brands 3D Arc Loose Tapered jeans, in addition to a small-figurine key ring. The basis for this design intervention comes from renowned modernist Le Corbusier’s phrase “By law all buildings should be white,” which inspired Gander to invent a national holiday in Japan called “New New Day,” encouraging people to paint buildings white. The symbol of this day is ‘Arata-Chan’ (translated as ‘cleaning helping friend’), a little figurine with Le Corbusier-style glasses and a paintbrush in his hand. The white embroidered “paint drips” on these limited edition Arc Pants are a visual representation of this concept.
Watch the video to see how artist Ryan Gander designed these limited-edition paint-drop jeans, inspired by Le Corbusier. “I like the idea that someone might think they’re damaged, try to return them and not realize they’re getting a limited edition,” said Gander. Beginning August 1, 2011 visitors of G-Star stores worldwide might find one of the 30 limited edition Arc Pants from G-Star RAW, much like finding Willy Wonka’s Golden Ticket, as Gander describes. The special jeans were quietly distributed at various store locations in the world. The project was commissioned as part of Wallpaper* magazine’s “Artist Intervention” series.
One pair of the limited edition Arc Pants will be on auction for charity on the G-Star Facebook page. The collaboration is featured in full in Wallpaper*s August issue, out now.
If by next fall you have overdosed on bright colors from the summer, then you’ll be able to step down and get dark and rustic again with G-Star‘s fall/winter 2011 collection of deep indigo and black separates, with denim cut in the various signature drop-crotch and arc leg fits. Fans of baked-on creased jeans or workwear-inspired denim won’t be disappointed either. You get the sense that the blue collar worker and the cosmopolitan traveler are co-existing in this collection, perhaps on a proverbial train ride into the sunset. We’d like to think that you can just throw on your chic, worry-free denim and not be too concerned about wrinkles or stains, come winter.
Images via Denimology. View the entire G-Star Fall-Winter 2011 lookbook at Denimology.
In stores now and for a limited time: G-Star has produced the Griff Arc suit in raw denim. It’s a strapless denim romper cut in roomy arc legs and bodice top. Featured in theSpring/Summer 2011 global advertising campaign and worn by the campaign’s poster girl Gemma Arterton (“Prince of Persia”, “Quantum of Solace”), the Griff Arc suit “reflects G-Star’s core women’s theme of RAW Elegance, fusing contradictory elements of sensuality and toughness in a flattering all-in-one shape.” We love the semi-billow silhouette shown on the runway below—imagine yourself power-walking down the street in this ensemble! If you’re in the market for a strapless raw denim one-piece, then G-Star is the brand to try. They are known for their ability to mesh wearable runway silhouettes with premium denim.
Available now exclusively at G-Star monobrand stores throughout the United States. Find a G-Star store near you.