Anlo founders, husband-and-wife team Jenna Andreola Lonstein and David Lonstein, will launch OTR, which stands for Off the Record, this fall. The lower priced line with prices ranging from $95 – $136 will be available at Revolve Clothing, an upscale store in West Hollywood, Calif., and a handful of boutiques throughout the U.S.
The difficult economy has also played to their advantage when it comes to raw materials and production. David said he??™s been able to buy premium fabric at a significant discount, a trend he chalks up to larger brands overbuying in tough times and being forced to unload the excess. That, in turn, allows them to continue producing domestically while keeping the price of the line low.
David said he views the growing number of brands entering the $90 to $150 price zone as a positive. (WWD)
With the growing amount of premium denim labels jumping on the alternative lower priced bandwagon, it sparks the question, are denim jeans really worth the $200 plus price tag anyway? Or do you think they have gone through the same real estate bubble that over inflated their value? A good topic to talk about in my next post!
7 For all Mankind has proven that not only do they do denim superbly, they also have a fantastic collection of apparel, shoes and bags. his plated sequin blazer will add some glam rock to a pair of skinny jeans, a body-con dress or a short-full skirt.
If full on sequins are not for you, here’s a more sophisticated take on a black and white tweed blazer. It gets roughed up with unraveling along its sleeve cuffs and bottom hem and charcoal sequins along its wide lapel gives it a bit of shine. Try them with skinny black jeans, leggings or for a more lady-like look, a black tweed pencil skirt.
Silence & Noise continue to offer affordable and chic apparel that makes any gal look good. This fitted blazer is cut long and trimmed with a single button closure. Topped with allover sequins for tons of pizzazz.
SUPERFINE 'Liberty' Skinny Blue Resin Jeans, available at Forward.
Ever since I saw the collection of treated, resin-baked jeans from brands like 7 for All Mankind, I was instantly whipped. I knew I had to have ’em. I knew that if I couldn’ t have ’em, then nobody can! Ahem, well, I didn’t really get THAT obsessed, but boy did those leather-looking, rocker chic jeans stop me in my tracks. Would I feel like a supermodel in ’em, or would I be more Joan Jett? What about the guys’ version? Even denim designers like Mik Serfontaine have been spotted sporting his own pair of well-loved coated Serfontaine Denim slimleg jeans. He looks so rocker in ’em!
Hayden-Harnett Angelika Grey Leather Vest.
It also blew my mind to discover that the treated jeans didn’t come in just black. Can you imagine walking into some night spot and heads turn. “Are those leather pants? Is it leatherette? Is she with the band?” In the other part of my fantasy, after partying the night away in my SUPERFINE Blue Resin Jeans, I head into a diner to grab some grub at 3 a.m. As I slide effortlessly onto the banquette, I only worry about which Blue Plate Special to order, and whether I’d get mustard on my Hayden-Harnett Grey Angelika leather vest. I’d spend the next hour working on a new song called, “Who Needs Boys When Denim Don’t Treat Me Bad?” I need to work on a shorter title, I guess.
So here they are, a collection of coated, baked, treated jeans that I’ve stumbled upon recently. How would you rock it? Check it!
Featured in the slideshow:
7 FOR ALL MANKIND ‘Ginger’ Wideleg Jean, available at BlueFly.
7 FOR ALL MANKIND IDP ‘Roxanne” Skinny Jean, available at BlueFly.
SUPERFINE ‘Liberty’ Skinny Blue Resin, available at Forward.
GENETIC DENIM ‘Alex’ Treated Miniskirt, available at ShopBop.
ANLO ‘Brooke’ Treated Skinny Jean with zipper (in silver), available at ShopBop.
ANLO ‘Willa” Treated Skinny Jean, available at ShopBop.
Do you have a favorite treated jean not featured here? Share It!