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Nudie Jeans Opens Third Concept Store in Japan


Nudie Jeans is on a roll! The Swedish brand has opened their third concept store in Shinjuku, Japan. With 200 retailers in Japan carrying the line, it looks like they’re fit for a full blown takeover! The company has established concept stores abroad to ensure customers have direct access to the brand’s core vision. Sales and Marketing Director, Andreas ?hrman, stresses the importance of shopping for a product in an environment that reflects the brand’s principles as part of establishing a relationship with the customer.

—Denim Therapy Staff

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Posted Apr 06 2011 in Denim News
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