So here’s the thing: we love hearing about new, innovative denim-making techniques, but we also love it when the results are, well, something we’d actually want to wear. Thankfully, Analog Clothing‘s Wheel Wash technique doesn’t let us down. The chill sports lifestyle brand eschews the traditional process of stone-washing to break down denim material, substituting–get this–old skateboard wheels for smooth and conditioned jeans. (Who knew that old wheels = fabric softener?) We give them major props for repurposing, but we’re most thrilled about the fact that the jeans made from this technique aren’t limited to one particular wash; the selection ranges from coated denim to cerulean blue jeans.
Check out some of the Wheel Wash washes below!
Charcoal Aged Wheel Wash, Vintage Blue Wheel Wash, Dark Aged Wheel Wash, Indigo Wheel Wash
Tags: analog clothing, analog wheel wash, Denim Washes, denim washing, innovative denim technology