Nudie Jeans’ Empowerment Challenge Benefits Amnesty International

As if we needed another reason to fall in love with Nudie Jeans, they are challenging everyone to tell the world what empowerment means to them via a tee-shirt design contest, benefiting Amnesty International. Make a print that illustrates the word “EMPOWERMENT” in whatever creative way you desire. Jury representatives from both Nudie Jeans and Amnesty International will select eight winners; the winning tee-shirts will then be launched in stores in November 2012. For every tee-shirt sold, Amnesty International will receive 10 Euro (about $13USD). Moreover, each winner will receive 1,000 Euro (about $1,300USD).