As if we needed another reason to fall in love with Nudie Jeans, they are challenging everyone to tell the world what empowerment means to them via a tee-shirt design contest, benefiting Amnesty International. Make a print that illustrates the word “EMPOWERMENT” in whatever creative way you desire. Jury representatives from both Nudie Jeans and Amnesty International will select eight winners; the winning tee-shirts will then be launched in stores in November 2012. For every tee-shirt sold, Amnesty International will receive 10 Euro (about $13USD). Moreover, each winner will receive 1,000 Euro (about $1,300USD).
Application period ends on April 30, 2012. Go to Nudie Jeans online for more details.
—Kathy Ng Hassan
Tags: Amnesty International, Contests, Nudie Jeans