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Nudie Jeans’ Empowerment Challenge Benefits Amnesty International

As if we needed another reason to fall in love with Nudie Jeans, they are challenging everyone to tell the world what empowerment means to them via a tee-shirt design contest, benefiting Amnesty International.  Make a print that illustrates the word “EMPOWERMENT” in whatever creative way you desire.  Jury representatives from both Nudie Jeans and Amnesty International will select eight winners; the winning tee-shirts will then be launched in stores in November 2012. For every tee-shirt sold, Amnesty International will receive 10 Euro (about $13USD).  Moreover, each winner will receive 1,000 Euro (about $1,300USD).

Nudie Jeans and Amnesty International Empowerment Challenge
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Application period ends on April 30, 2012.  Go to Nudie Jeans online for more details.

—Kathy Ng Hassan


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Posted Apr 16 2012 in Denim Menswear » Denim News
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