When faced with two pairs of great jeans and a decision to pick just one, we prefer to opt for the brand that stands for positive change in our ever-evolving industry. The denim industry’s waste has been a major concern for environmentally conscious consumers (and brands as well), which is why a brand like Flint and Tinder is a breath of fresh air. They’re producing men’s jeans that are made in the USA from limited edition selvedge and production techniques that equal little to no waste.
Jeff Shafer, designer of Agave Denim, introduces his newest endeavor: BLUER DENIM. It’s a transparently sourced, American-made premium denim brand with free at-home try-on and “impossible” price point. “BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.”
These jeans feature Georgia-grown cotton, Cone White Oak denim milled in North Carolina, YKK buttons, rivets and zippers forged in Kentucky, and a full production executed in LA using an eco-friendly ozone laundry process. Both men’s and women’s styles will be available exclusively online. The retail price? Less than $100.
You can learn more about the project and contribute to the fundraiser here.
—Michelle Christina Larsen
Tags: agave denim, american made, Bluer Denim, eco-friendly, jeff shafer, kickstarter, men's jeans, premium denim, womens jeans