As Denim Therapy previously reported, American Eagle has embarked on a summer-long campaign which features 15 people from all walks of life, from athletes to students to graphic designers. The campaign debuted with actress Shay Mitchell (“Pretty Little Liars”), wearing the Skinny Kick jean. The denim campaign “is about positioning the customer at the epicenter of the brand, celebrating individual style through unique, real people and how they express themselves in their American Eagle jeans.” The campaign marks the first time the brand has ever departed from showcasing traditional models in their ads. View the gallery for all the looks.
The full American Eagle Outfitters “Live Your Life” campaign includes:
Aaron Bergantz – General Contractor from San Luis Obispo, CA, shows off the Bootcut jean.
Angel Taylor – Artist/Musician from Los Angeles, CA, shows off the Favorite Boyfriend jean.
Chase Wilson – Surfer from Newport Beach, CA, shows off the Original Straight jean.
Cleo – Student from Washington, D.C., shows off the Jegging.
Dez Duron – Singer/Songwriter from Shreveport, LA, shows off the Slim Straight jean.
Frankie Ball Jr. – Artist from Los Angeles, CA, shows off the Skinny jean.
Genevieve Rokero – Surfer from Kailua, HI, shows off the Slim Boot jean.
Jasmine Snow – Magazine Accessories Editor from Ocean City, NJ, shows off the Artist jean.
Julie Sariñana – Fashion Blogger living in Los Angeles, CA, shows off the Super Skinny jean.
Len Burton – Stylist from Nashville, TN, shows off the Original Boot jean.
Romina Puga – Student from Miami, FL, shows off the Skinny jean.
Sammy Prahalis – Professional Basketball Player from Dix Hills, NY, shows off the Straight jean.
Sandy Ley – Graphic Designer from San Francisco, CA, shows off the Original Boot jean.
Shay Mitchell – Actress from Mississauga, Ontario, CA, shows off the Skinny Kick jean.
Ty Foster – Actor/Musician from Granite Bay, CA, shows off the Relaxed jean.
For more information, go to American Eagle online.
—Kathy Ng Hassan
Tags: advertising campaign, American Eagle, juniors denim, misses jeans
Just because it’s cold out doesn’t mean you have to change your entire wardrobe–it just means you have to make some adjustments! By pairing your favorite cut-off jean shorts with a cozy warm sweater, you can combine the best of both worlds. The sweater and cut-off duo is a fun way to make your summer clothes last all year long and also lets you show off your cutest denim but with a new spin on it. So if you’re ever wondering if those pair of shorts are really worth the buy, all you need is a fun chunky sweater to know that they are.
1. Mango Shine Sweater ($66) — buy it at Mango.
2. Siwy Jeans Alexa Cut Off Short ($195) — buy it at American Rag.
3. Topshop Knitted Chunky Stitch Jumper ($80) — buy it at Topshop.
4. American Eagle Tumble Shortie ($39.50) — buy it at American Eagle.
5. Topshop Knitted Sequin Yoke Jumper ($92) buy it at Topshop.
6. J Brand Cut-Off Rigid-Denim Shorts ( $115.50) buy it at Net-A-Porter.
7. Insight All Meshed Up Mesh Sweater ($64.99) buy it at Revolve Clothing.
8. Siwy Jeans Camilla Shorts ($195) buy it at Revolve Clothing.
Tags: American Eagle, american rag, chunky sweaters, cut off shorts, insight, J Brand, Mango, Net-A-Porter, Revolve Clothing, Siwy Jeans, Topshop
While many of us may dream of winning the lottery, the reality is that times are tight, and we know that. But just because you’re living on a budget doesn’t mean your wardrobe has to suffer. There are a ton of cool jeans out there that have a great fit, are on trend, and are affordable—yes it is possible! We’ve rounded up 12 pairs that range in color, print, wash, and cut, so you can find the ones that are perfect for you. And hey, for less than $50, treat yourself to as many as you want!
1. American Eagle Outfitters White Skinny Jean ($39.50)–buy them at American Eagle Online .
2. Forever 21 Colored Skinny Jeans ($22.80)–buy them at Forever 21.
3. Levi’s Jeans Seamed Skinny Sequoia Twill ($35.00)–buy them at Macy’s.
4. Divine Rights of Denim Leopard Skinnies ($29.80)–buy them at Forever 21.
1. American Eagle Outfitter Midnight Indigo Skinny Jean ($49.50)–buy them at American Eagle Online.
2. American Eagle Outfitters Antique Destroy Skinny Jeans ($49.50)–buy them at American Eagle Online.
3. Forever 21 Premium Denim Jean with Ankle Zippers ($27.80)–buy them at Forever 21.
4. &Denim Slim Jeans ($29.95)–buy them at H&M.
1. American Eagle Outfitters AE First Edition Trouser Wide Leg Jean ($49.50)–buy them at American Eagle Online.
2. Gap 1969 Super Lightweight Skinny Boot Jeans ($34.99)–buy them at Gap.
3. Gap 1969 Mid-Weight Buckle Trouser Jeans ($29.99)–buy them at Gap .
4. Levi’s Jeans Flap Pocket Flare Jeans ($45)–buy them at Levi’s.
Tags: affordable jeans, American Eagle, blue jeans, boot cut jeans, colored jeans, dark-wash jeans, Distressed Jeans, flared jeans, Forever 21, Gap, green jeans, H&M, leopard jeans, Levi's, light wash jeans, skinny jeans, white jeans, wide leg jeans
Artisan De Luxe might be somewhat of a new brand, but its roots are very deep (with a lot of celebrity appeal). The premium denim brand is the latest venture of renowned designer Philippe Naouri and business mogul Jay Furrow. Together the two have over 30 years of experience in the apparel industry. Known as the “Vintage King” and “Denim Genius”, Philippe Naouri launched Antik Denim, and consulted at Diesel, G-Star, Levis, American Eagle, Restoration Hardware, Affliction, and Replay. Jay Furrow, currently Chairman and CEO of Artisan de Luxe, oversaw the tremendous growth of JOE’s Jeans and has managed the development of numerous private and public branded consumer product companies—that’s just to name a few.
“The line highlights how art influences the American look; it is authentic and cool. Each piece is unique with its own personal hand-crafted feel”, Naouri said. Denim Therapy had the opportunity to learn more about the designer and the brand. Read On…
DT: How did you get started as a designer?
ADL: As a child, I have always been drawn to American culture, especially of the 50’s and 60’s – the cars, movies, clothing. At age 17, I started selling vintage clothing to many reputable and big clothing companies, which kicked off my design career.
DT: Where does the inspiration for artisan de luxe come from? How did you launch this new collection?
ADL: My inspiration comes from watching artisans craft something…making each piece unique. I’m inspired by anything that crosses my path each day – a piece of artwork, furniture, a photograph. I like antique shows, flea markets, art exhibits, and auctions – all inspire me. I launched this new collection in 2010 after 20 years of working in the denim industry, with my friend and business mogul, Jay Furrow.
DT: What kind of denim (fit, style, fabric, shade) does your company offer? Is your denim vintage?
ADL: We use the highest quality denim, that is vintage-inspired. We collect fabrics from all over the world and mix and match washes, creating patch-work pieces. Each piece is truly unique.
DT: How do you incorporate the other pieces such as jewelry or leather etc. Into your denim collection?
ADL: The accessories complete the look by integrating genuine leathers, precious stones, sterling silver, gold, and hand beaded jewelry – all a reflection of the artisanal, vintage feel of the line.
DT: Who is your favorite celeb to wear your designs?
ADL: Most recently, Kristen Stewart and Pierce Brosnan. I envision everyone wearing the line from Johnny Depp and Kate Moss to Nicole Richie and Zac Efron.
DT: What are some of the ways you love to see denim worn? And how do you wear your jeans?
ADL: Anyway that is a true reflection of yourself. I like mixing and matching denim with embellished & patchwork tops – anything that is a form of self-expression. I wear my jeans like I’ve had them my whole life – worn in with character and personality.
DT: Where do you see the future of your company headed? As well as the denim industry in general (such as trends)?
ADL: I see Artisan de Luxe evolving with designs that will cater to fashion-forward types as well as those on trend. I see the Artisan de Luxe boutiques expanding all over the world.
DT: How many pieces and what kind of denim do you own?
ADL: I own around 300 pairs of vintage jeans.
DT: Any advice you would give to an aspiring designer?
ADL: Never give up on your dreams – anything can happen.
DT: What makes your jeans unique in comparison to other company’s?
ADL: Each piece looks like one-of-a-kind; like a piece you found in a vintage store. The strong attention to detail along with the quality really makes us stand apart from other companies.
DT: Tell us a little bit about AMEN? And/or other projects that might be underway?
ADL: A.M.E.N by Artisan de Luxe is a fashion line with a conscience. It stands for Always Meet Every Need. All of the pieces are one-of-a-kind and hand-made in the Mokanji Village of Sierra Leon, Africa, with the intentions of helping to rebuild the war-torn community. One day of work at A.M.E.N feeds two families that day. The clothes are unisex (pieces start at $75) and they are available where Artisan de Luxe is sold, including the brand’s flagship store in LA, as well as other department stores nationwide. It really is an amazing line that is super empowering.
We are always brainstorming more projects for the line – it is truly a lifestyle brand, so anything that we can incorporate into that, we are open to.
DT: Can you elaborate on fashion as art? And how your boutique holds as a fashion gallery? Will there be any more store openings?
ADL: To me, I find beauty in imperfections of the individual touch – something hand-crafted and unique – just like any piece of art. Fashion to me is just wearable art. Our boutique in LA is a reflection of my eclectic sensibility and contains special vintage finds I’ve come across. It’s just another example of how fashion merges with art.
Yes, definitely more store openings – stay tuned!
We’d like to give a huge thanks to Artisan De Luxe for helping us bring you this interview. To learn more visit their website. You can also visit their boutique if you happen to be around town at 8574 Melrose Avenue (the heart of West Hollywood), California.
Tags: affliction, American Eagle, Antik Denim, artisa de luxe, denim genius, Diesel, G-Star, jay furrow, Joe's Jeans, Levi's, phillip naouri, Replay, restoration hardware, vintage inspired, vintage king
Hey boys, don’t cry, girls just wanna have fun! We can’t help that we love the slouchy ease and look of boyfriend jeans. So maybe it’s getting a little annoying that we beg, borrow and steal your jeans for our selfish fashionable reasons, but there’s just nothing like the feeling of worn-in, naturally distressed, buttery soft denim jeans.
Ladies, let’s give our boos a break and invest in a pair of our own slouchy denim shorts (without the DIY trashing of your man’s favorite worn-in jeans). Still fresh and more popular than ever for the sunshiny season to strut, frolick or lounge around in. As usual, these denim shorties can be worn in multiple ways for multiple occasions so, get your slouchy denim jeans on!
Sass & Bide Boyfriend Denim Shorts, $295.00
Perfectly distressed, torn and cuffed slouchy jeans. Vamp it up with mile high heels or for a more vintage rough and tumble look, pull on a pair of cowboy boots…hee-haw!
SASS & BIDE @ ALOHA RAG
J. Crew Denim Cut-off Short, $79.50
Faded, sheared and distressed just enough to make you feel like they’ve been worn for years. Wear them with a romantic top and wedge heels for a softened up boyish look.
AE Slouchy Denim Bermuda Shorts $34.95
These slouchy light wash denim bermuda shorts are a staple for the girl on the move. Wear it with ease, perfect with a neutral colored sandal and t-shirt.
Gap Trouser Jean Cutoffs, $34.65
A slightly slouchy trouser silhouette, with just enough distressing. Pair these with a fitted blazer, statement necklace and stack heels for a chic polished look.
–Nikki Cho Russo
Tags: Aloha Rag, American Eagle, Gap, J. Crew, Sass & Bide