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Eco-Friendly Brand Edun for Sale on Earth Day


In honor of Earth Day, The eco-friendly brand Edun is for sale today until Sunday on Swirl, one of our favorite places to score discounted clothes and accessories for cheap. This sustainable line was begun by none other than U2′s front man Bono and his wife Ali Hewson. Aside from saving the earth, we love looking awesome while doing it, and Edun’s jeans are a one way ticket to style-town. Jeans are marked down to under $50, and other separates go even lower. Several brands are up on the site in honor of earth week, including the organic line Loomstate and incredible handbag line Matt & Nat (all of their accessories are created from plastic soda bottles and other recycled materials). Also for sale, Baggu re-usable grocery bags and super-chic backpacks, and Coyuchi linens. So get shopping, and feel good about it!

—Michelle Christina Larsen

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Posted Apr 22 2011 in Buys Under $100 » Denim Buys

Edun’s Out of Africa Website Relaunch


Edun, the 100% organic, sustainable and ethically conscious fashion label founded by Ali Hewson (wife of Bono of rock band U2) is relaunching their website featuring products that benefit communities in Africa, including school children in Kenya.

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Available are t-shirts with hand-drawn pictures from the children of Kibera, Kenya.  100% of the proceeds from these t-shirts will go to fund school needs such as food, healthcare and financial assistance.

Black and white graphic tees are part of “Grow To Sew”, an initiative by Edun, which apire to make African garments a sustainable industry.  The proceeds will benefit the Conservation Cotton Initiative, which supports greater investment in sustainable and ethical production, fair trade and organic farming.

Hewson held a launch party for Edun’s pre-fall menswear capsule collection at Bloomingdale’s in NewYork last Wednesday.  And for the women’s collection, continuing with the trend of patchwork jeans (also found on the runways of Chloe, Cheap Monday, Gap, Ralph Lauren, to name a few) and military styles, the pre-fall collection of Edun includes military-green jackets, adorable hemp short-suits, indigo-colored patchwork jeans, super soft tees, lightweight anoraks, and ruffled skirts. Edun will relaunch women’s at Barneys New York this week, and at Liberty of London and Merci in Paris later this month.  And the company’s new designer, Sharon Wauchob, will debut her designs for Edun on the runways of New York in September.

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EDUN

–Nikki Cho Russo

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Posted Jun 07 2010 in Uncategorized
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