When you’re the daughter of a denim industry aficionado, your chances of inheriting the passion for baby blues is are pretty high. That’s exactly what happened to Marta Goldschmied, whose father founded AG Jeans (one of our favorite companies). She’s launching MADE GOLD Denim this season, and the outcome is looking more than promising. The most exciting thing she’s got on tap? Activewear fabrics that look like denim, coined “indigo activewear”. Your mind might default to jeggings, but there is something far more luxurious going on with this formula. We asked Marta a few questions about her new line. Check out her answers below.
The biggest lesson I’ve learned from watching my father is something he’s taught me about life: you don’t have to be the loudest person in the room to be the most respected. That’s the lesson I carry with me throughout this journey. He’s taught me that you have to be truly passionate when building a brand, and that passion and dedication are key to success. There’s no secret design advice.
We’re currently working on our Fall/Winter 2015 collection and are excited to continue developing MADE GOLD products. There are some amazing structured over coats on their way, as well as crisp button ups and more closet essentials to pair with our core denim jean styles.
Check out MADE GOLD for more information, and check out their very cool lookbook below.
In stores and online today: the GOLDSIGN For J.Crew womens jeans collaboration debuts with a collection of jeans and denim skirts, inspired by the women of 1950s Hollywood. “Focusing on feminine fits, the washes vary in authentic vintages, pure indigos, and soft pastels.” This is the first collaboration between Adriano Goldschmied and J.Crew. Three distinct fits make up the collaboration: “Jeane” – a feminine, sexy, high-waist American jean; “Jenny” – a slim leg, classic, 5-pocket, high-waist jean with cuff; and “Holly” – a timeless 1950s high-waist pencil skirt; ranging in price from $198 to $288.
Featured above: GOLDSIGN For J.Crew Jeane Selvedge Jean / GOLDSIGN For J.Crew Holly Skirt
Tags: Adriano Goldschmied, Denim Skirts, GOLDSIGN For J.Crew, J. Crew, jeans for women, selvedge, womens jeans
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. The Den.m Bar opened up last week in downtown Los Angeles, offering custom made denim for about $200. Everything is made on the premises and made from a choice of Kaihara Denim, Nisshinbo Denim, Cone Denim White Oak (from North Carolina), Kurabo Denim, and Canadian Denim. Image via the Brigham Yen blog.
2. Looks like Raf Simons has handed over not only his role as Creative Director at Jil Sander, but also the director’s role at The Avant/Garde Diaries Festival, which will hold a show in downtown Los Angeles (April 19 to May 10). The new curator is Mike D of The Beastie Boys.
3. Citizens of Humanity and Goldsign have opened up their gorgeous new 2,000-square-foot showroom in West Hollywood, California. Buyers might be tempted to hang out a little longer than usual, but we’re certain that will be okay.
4. NYC Twi-Hards will get to meet Kellan Lutz at Bloomingdales in the Roosevelt Field Mall in Garden City, who will be present this Saturday, March 17 (2 to 3 p.m.) to promote the Dylan George and Abbot + Main Spring 2012 collection. Shoppers who makes purchases through March 17 will get access to the VIP “Express” line to meet Kellan first. Location: Bloomingdales Roosevelt Field Mall, Menswear Main Level, 630 Old Country Rd., Garden City.
—Kathy Ng Hassan
Tags: Abbot & Main, Abbot and Main, Adriano Goldschmied, avant-garde fashion, Avant/Garde Diaries, Citizens of Humanity, custom denim Los Angeles, Den.m Bar, downtown art scene, DTLA, Dylan George, Goldsign, kellan lutz, Raf Simons
Let’s face it, none of us are quite ready to say goodbye to summer quite yet, but when its sweltering out one minute and chilly the next its definitely time to update your wardrobe. We know how tricky that can be, so we’ve picked out our favorite must-have summer-to-fall pieces to make this tricky transition a tad bit easier for you, including some killer denim duds! Check them out below!
1. A dark chocolate top with leather trim is the perfect way to get into fall hues—Improvd Tinsley Top, $125
2. Add a pop of color to any outfit with a pair of electric blue skinnies—J Brand Skinny Leg Jeans, $176
3. Keep things light with a pair of medium wash jeans—Adriano Goldschmied Stilt Roll-Up Dust Jean, $198
4. Bundle up! A loose knit sweater is perfect for those chilly nights—Ever Roatan Stripe Sweater, $128
5. Look hot while it gets cool! Show off your legs in a pair of high waisted denim shorts—Citizens Of Humanity Rebel High Rise Imagine Denim Shorts, $174
Shop all these and more on Atriumnyc.com!
Tags: Adriano Goldschmied, Adriano Goldschmied stilt roll-up dust jean, Atrium, blue J Brand jeans, Citizens of Humanity, Citizens of Humanity Rebel high rise denim shorts, denim shorts, Ever, Ever roatan stripe sweater, high waisted denim shorts, Improvd, Improvd Tinsley Top, J Brand, J Brand colored denim, loose knit sweater, Medium wash jeans, summer to fall fashion, summer to fall style, transitional fashion
We recently caught up with iconic denim designer, Adriano Goldschmied, who is Founder & Creative Director for Goldsign and Executive Vice President of Product Development for Citizens of Humanity. Always staying ahead of the game, Goldschmied contemplates his brands’ sustainability initiatives: “We have a big responsibility in inventing new processes that have less impact on the environment; using less chemicals, less water, less energy and creating better and healthier situations for workers. In addition, the most important thing is to move the jean business from cotton to new fibers that are more eco-friendly. The denim market is changing and expanding globally and we need to keep up with the new markets such as Shanghai, Dubai, S?o Paulo, Mumbai and more.”
Denim Therapy: What are you doing now?
Adriano Goldschmied: I just started to design Fall 2012 for Goldsign and Citizens men’s. In addition, I am working on new fabric developments and new washes at our laundry.
DT: How would you describe the difference between Goldsign and COH?
AG: Citizens is designed for a premium denim segment that generates quite a big business while Goldsign is much smaller, more sophisticated and for specialty stores and boutiques. The final customer is different, as the Goldsign customer is sensitive to the fashion trends and to denim innovation. The Citizens customer is more about trends and successful styles supported from the media. The Goldsign consumer is individualist and dresses for her own taste—according to the feeling of her own aesthetic.
DT: How do you feel about being called the “godfather of denim?”
AG: In general I care much more about the substance than the labels or definitions. Obviously it is a great pleasure that people give such credit to my long career in the denim industry and that they recognize me as an innovator who started so many successful brands. However, my attitude is much more on thinking about the future and the new things to do more than what I did in the past.
DT: Do you have any pre-designing rituals?
AG: Many times when I am done with a line and I have to start the new one I have a few moments of panic. I am scared. [I ask myself] ‘Shit, how am I going to make this, what am I going to do better?’ It is just a few seconds and then I start to work… I don’t have particular rituals. I give a lot of attention to the macro trends, the economic changes and social innovation.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
AG: Even though I am very interested in the new blogs, in particular social media, I feel as if I am still part of the old generation. I am not a digital person, I still use my fingers to touch a fabric, create a new fit or a new wash. For me the street style is what I see in the streets when I travel or when I go to a flea market as that is still my main inspiration. I know that I look outside of fashion, but I care more about a few key pieces of information, than the mass of information of today’s times.
Thanks to Adriano Goldschmied who took time off from his busy summer schedule to answer our questions. To shop or learn more about these denim brands, go to Citizens of Humanity online or Goldsign Jeans online.
—Kathy Ng Hassan
Tags: Adriano Goldschmied, Citizens of Humanity, COH, Designer Interviews, Goldsign
Fancy yourself a Greek god? Citizens of Humanity’s latest installation at Fred Segal Finery, featuring the new Adonis jeans, might make you feel like you’ve got the perfect body wearing the world’s most comfortable jeans. At least, Co-Founders Jerome Dahan and Adriano Goldschmied hope guys who wear these jeans will feel that way. The new Adonis fit “brings back the classic shape of a traditional slim fit adapted to embrace the stretchability of the ultra soft fabric.”
Dahan and Goldschmied teamed up with Fred Segal Finery in Santa Monica to produce this display, featuring a hand painted slogan, Enjoy the comfort! against a stark white wall. A pair of the Adonis Fit jeans is “casually placed over a thrift store purchased chair to convey the marriage of ultimate comfort and the contemporary style of a slim jean.” The installation is on display through June and July. If you live in Los Angeles, you’ve got dibs on the Adonis jeans. This new style will launch to global denim lovers this Fall.
Read about Adriano Goldschmied’s ‘Mister Sneakers’ Art Installation at Ron Herman.
—Kathy Ng Hassan
Tags: Adonis Fit, Adriano Goldschmied, Citizens of Humanity, Fred Segal, Jerome Dahan, men's jeans, slim jeans, stretch jeans
To commemorate the 35th anniversary of the long-time partnership between Adriano Goldschmied and Ron Herman, a special art installation entitled, “Mr. Sneakers,” has been put on display at Ron Herman‘s Melrose Avenue store. The name “Mr. Sneakers” refers to an endearing nickname given to Herman: “What Herman didn’t know until recently was that in Italy his blue trousers, white crisp button down and sneakers were an oddity and Goldschmied’s team began to call the store owner Mr. Sneakers. They would refer to him internally for orders, phone calls, payments; asking each other ‘Has Mr. Sneakers order been shipped?’” The piece was also produced in part for the recent WWD Denim Forum on May 10.
The art piece features more than 100 pairs of sneakers, a pair of Citizens of Humanity men’s jeans covered in resin and a birthday candle. A short film produced by Goldschmied tells the story of how the now great friends met and why the piece is referred to as “Mr. Sneakers”. The installation continues on display through the end of May. To view this exhibit, go to Ron Herman online for store information.
—Kathy Ng Hassan
Tags: Adriano Goldschmied, art installation, Citizens of Humanity, Los Angeles event, Mr. Sneakers, Ron Herman, WWD Denim Forum
On Tuesday, Women’s Wear Daily (WWD) held a Denim Forum at the Hollywood Roosevelt Hotel in Los Angeles, to bring together some of the fashion industry’s top denim designers, innovators and emerging influencers for keynotes on trends, markets to watch and marketing strategies. Speakers included the denim industry’s pioneers and top executives: Maurizio Donadi (Levi’s XX), Fran?ois Girbaud (Marith?+Fran?ois Girbaud), Adriano Goldschmied, Ron Herman, Peter Kim (Hudson Jeans), Paul Marciano (Guess, Inc.), Stefano Rosso (Diesel SpA), Jeff Rudes (J Brand), and many others.
From left: Adriano Goldschmied, Paul Marciano and Fran?ois Girbaud.
Images courtesy Stefanie Keenan/Women’s Wear Daily. Special thanks to Johnny Pinto, The Denim Guy.
Stay tuned for further coverage of the WWD Denim Forum, coming to you next week!
—Kathy Ng Hassan
Tags: Adriano Goldschmied, Citizens of Humanity, Denim Forum, denim summit, Diesel jeans, Francois Girbaud, Guess jeans, Hudson Jeans, J Brand, Jeff Rudes, levi's xx, Maurizio Donadi, Mister Freedom, Paul Marciano, Peter Kim, Ron Herman, Stefano Rosso, WWD