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Moussy Spring 2012 Campaign, Shot By Terry Richardson


Moussy keeps up the good pace for spring 2012 with a new round of rocker-chic denim separates, leather jackets, and general badassery that fits nicely into any wardrobe. Abbey Lee Kershaw models the campaign once again, photographed by the notorious Terry Richardson in a high contrast display of studs, star print, and acid wash. Abbey displays her ability to make non-glamorous activities look exciting, like standing in a bathroom and eating fast food. We’re digging it.

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Keep up with the Japanese brand’s NY extension on facebook.

—Michelle Christina Larsen

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Posted Feb 14 2012 in Campaigns » Denim News

We’re Getting Revved Up For Japanese Brand Moussy’s State Side Launch


Okay, seriously—we’re huge Moussy fans. We’ve been following this Japanese sportswear brand remotely since 2004, having catalogues sent by our Japan-dwelling comrades so we could follow their fit-for-rockstars line of denim and separates. So imagine our excitement to learn that this brand is making its move to the US, and after their kick-ass FNO event, have already begun to make waves! Their Fall 2011 campaign features Abbey Lee Kershaw and a denim x fur combo we adore. Check out the exclusive video belowand don’t forget to Like Moussy NY on facebook!

 


 

—Michelle Christina Larsen

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Posted Oct 12 2011 in Campaigns » Denim News

Abbey Lee Kershaw Gets Saucy for Moussy


Of-the-moment model Abbey Lee Kershaw gets super-saucy for Moussy‘s Fall 2010 campaign. Moussy is a Japanese streetwear brand with a heavy emphasis on sex appeal and denim. The ads won’t run in glossies here, but the shots you’ll find at Fashion Gone Rogue create a similarly fulfilling experience between seductive ad and consumer.

Shot by Yasutomo Ebisu, this set makes head-to-toe denim basics look as magnificent as eveningwear. The extreme perm adds a playful touch, and darling Abbey even makes a spelling error in her black-marker love letter. A bit of naivety mixed with sex appeal creates something playful and notoriously Japanese—a perfect playing field for versatile denim looks.

moussy-japan-fall-2010-denim-campaign-denim-therapy-1

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See the full campaign here.

—Michelle Christina Larsen

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Posted Oct 30 2010 in Campaigns » Denim Fashion
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