“You’re only as cool as the crew you hang with,” is denim brand Ziggy’s “tongue and cheek” motto for their Fall 2011 denim collection. Ziggy denim pokes fun at the “cool kid” in us all, in this artful collaboration of brown paper bag masks and ultra cool denim looks. It features models lounging in vintage ’80s acid washed denim and “I love Ziggy” t-shirts. We love the rich burgundy hued pants paired with tan loafers. The less-is-more approach gives this lookbook a sense of versatility and creative subtlety that translates to effortless cool. Affordable and chic, Ziggy denim shows us that we can all master the art of classic denim appeal without the cheesy trying-too-hard after taste.
Images via trendhunter.
— Ashlee Mellowes
Tags: 80s acid wash denim, mens denim, Paper Bags, spring 2011 lookbook, womens denim, Ziggy Denim
By now we’ve made it quite clear that we’re into anything that screams rock ‘n roll. And who better to be the face of always rock inspired lable Eleven Paris than Zo? Kravits—afterall the rock vibe does run in her blood. In this third installment of their Life Is A Joke campaign, photographed by Sune Czajkowski, Kravits rocks out and chills out in an ultra 80s acid wash denim romper and frayed-at-the-sleeves denim vest. We love how this daughter of rock pulls off both the all American girl and super-punk rocker chick look perfectly.





For more images of the campaign go to fashiongonerogue.com.
—Sandoval Gomez
Tags: 80s acid wash denim, denim romper, denim vest, Eleven Paris, Life Is A Joke, Sune Czajkowski, Zoë Kravits