de Chemin Jeans is new on the scene, but their philosophy stems from a problem women have had since the beginning of skin-tight garments: making their butts look better. Whether you’re aiming for more lift, smaller size, or any other magic transformation, this brand says they have what it takes.
“Born from the son of ’70s label Chemin de Fer, the collection is engineered to enhance the appearance of your bottom. Each pair is constructed employing more than twelve pattern pieces of engineered stretch fabrication. On the back of the jeans, there are strategically placed reverse yokes. The waistband is sculpted to frame your shape, and the detailing on the hips is inspired by aeyodynamic design to lengthen the legs.”

We’re intrigued further by their vintage style lines and high-waisted options… so intrigued that we’re going to try on a pair next week and let you know what we think.
—Michelle Christina Larsen
Tags: 1970s style, 70's style, high rise jeans, high waist jeans, high-waisted jeans, make your butt look better, make your butt look smaller, skinny jeans, vintage jeans, womens denim
Mjölk Homme’s latest lookbook is all about cool denim duds with a modernized laid back 70s vibe that is totally beach-ready—surfer hair and all! And though you might have to wait a bit to actually hit the surf (or the seaside for that matter) you can definitely introduce the casual-cool styling into your wardrobe today. In fact, we’ll in full support of wearing the boxy fits now, especially if its anything close to Mjölk’s dark double denim look! Check out the full lookbook bellow.
Images via Mjolk.
—Sandoval Gomez
Tags: 70's style, beach vibe styles, dark denim, Denim Menswear, double denim, Mjolk, Mjolk Homme, Mjolk Homme Spring 2012
We were already stoked the first time MiH Jeans collaborated with Net-A-Porter on the Spring 2011 capsule collection, and the second time around has us revving up our e-shopping engines too. For Fall 2011 they’re offering luxurious silk, velvet and cord fabrications in autumnal shades of bronze, burgundy and navy. Founder and Creative Director Chloe Lonsdale, says “We really wanted to capture the essence of that chic gamine vibe and tap into the mood of the season, while also offering an approachable way to wear these trends.” You’ll find ’70s style high-waist trousers, flare legs, pleated skirts, fitted blazers, and other fall fashion essentials that really round out this smart and tasteful set. ”I was particularly inspired by Julie Christie and Annie Hall; the understated sophistication of their uptown/downtown style that stood the test of time,” says Lonsdale.
—Jackie Racer
Tags: 70's style, capsule collection, chloe lonsdale, Fall 2011, julie christie, MiH Jeans, Net-A-Porter, Spring 2011
For any of those who had a doubt in their mind whether or not denim was going to be sticking around for yet another season we hate to say it, but we totally told you so. From denim jackets and blazers to jeans the big blue makes a mark on most every single note-worthy collection, though not always in its signature color. Print is a huge trend for the spring summer 2012 season and designer Paul Smith totally rocks it out modernizing the classic Levi’s denim jacket with abstract prints in electric jewel tones. As for Viktor & Rolf, multi-stripe denim separates add some dimension to the overall muted color palette of the 70s inspired collection. Likewise, denim jackets made a mark in a retro 70s vibe in Burberry Prorsum‘s ethic print-heavy lineup.
Images via GQ, Dazed Digital, and The Fashionisto.
Though it’s definitely not the driving force that it has been in past seasons, denim is still a strong force on the runways lending itself as a grounding element to most collections including Acne, who we have to say had some killer denim accessories. Definitely not going anywhere!
Had enough? Didn’t think so. Stay tuned for more menswear highlights from Paris Fashion Week!
—Sandoval Gomez
Tags: '70s trend, 70's style, 70s retro vibe, Burberry Prorsum SS2012, Classic Levi's denim jacket, denim blazer, denim jacket, Denim Menswear, jeans, Men's Fahshion Week Spring Summer 2012, Men's Fashion Week, Men's Fashion Week Spring Summer 2012 Runway Shows, multi-stripe denim jacket, multi-stripe jeans, Paul Smith printed denim jacket, Paul Smith SS2012, Runway, Viktor & Rolf SS2012
The new HUDSON Collection by Hudson Jeans just dropped, which takes inspiration from “early 1970s Venice, California with European flair.” For Spring-Summer 2011, the collection features a wrap denim jacket, high-waisted jeans with graduated bell bottoms, harem pants and layering pieces with unfinished edges. It’s a decidedly laid-back collection for going about town looking like you’re street chic with a vintage spirit. We’re particularly enamored with the white bell bottom jeans (featured below) which highlights a waistband which has been cut out.
To shop the collection, go to Hudson Jeans online.
—Kathy Ng Hassan
Tags: 1970s jeans, 70's style, 70s jeans, denim jackets, HUDSON Collection, Hudson Jeans, vintage jeans
Annalynne McCord stepped out for a good cause in Black Orchid’s Black Beauty bell-bottoms in Cyberspace. The newly brunette starlet accentuated the 70’s style denim with a bright top for a youthful, yet sophisticated look at the Artists for Peace & Justice event. The look is absolutely fabulous on her long and narrow frame; it seems as if her legs are never ending especially since the jeans are hip huggers. We totally the dig the ultra skinny belt running through the loops. The 90210 starlet has been rocking the wide leg fashion every time she steps out and gets papped. But if she decided to have her jeans hemmed just a bit, Denim Therapy, would gladly help her out.
—Jackie Racer
Tags: 70's style, 90210 annalynne mccord, annalynne mccord, artists for peace and justice, bell bottoms, black orchid denim, denim fashion, Denim Therapy
We’re psyched to let you know that MiH Jeans has just launched their Exclusive Capsule Collection with NET-A-PORTER. MiH Jeans delved into their archives to bring out the very best of their 70′s style (right on trend); think wide leg culottes, flared jeans, swing shirts, vintage tunics and button down skirts in a palette of sheer dusty pink, Oxford blue, crisp white and fawn. They are offering their popular Marrakesh kick flare in two washes and fabrics. However, they have come up with two new shapes – the Milan, with its chic wide column leg, and the Monaco, an ankle-grazing kick flare. MiH not only has incredible denim pieces but soft cotton separates that will surely complete your summer ensembles.
In honor of their collaboration MiH is offering their Facebook fans a competition for a chance to win your choice of an item from Designer Chloe Lonsdale Picks and a one of a kind illustration by Kat Macleod.
To enter, simply email TheTeam@mih-jeans.com the name of your favourite 70′s song and a few sentences about why you like it. On Monday, Chloe will post her three favorite submissions—then it’s up to you to pick the very best. ‘Like’ the song that you think captures the perfect 70′s summer vibe, then the Facebook fan with the most ‘likes’ will receive these fab prizes.
Good luck.
—Jackie Racer
Tags: 70's style, 70s fashion, capsule collection, chloe lonsdale, facebook fans, kat macleod, marrakesh kick flare, mih 70's jeans, mih collaborates with net-a-porter, MiH Jeans, Net-A-Porter
Making the most of their tropical getaway, Rachel Bilson and Hayden Christensen (her “Star Wars” beau) were spotted keeping busy in Barbados- sun, sand, and lots of PDA. The “Waiting For Forever” actress was seen wearing Paige Denim’s Silverlake Short in Sierra, a cool cut off cord short with 70s style. The style she is sporting is a sneak peek as to what will be available soon (aren’t celebs so lucky to have access to the latest fashion before the general public). She paired her shorts with a blue and white striped mid-rif tank top and some cool shades.
—Jackie Racer
Tags: 70's style, Hayden Christensen, hayden christensen and rachel bilson, Paige Denim, paige denim shorts, rachel bilson style
Creative Director for Raven Denim, Yael Torbati, has an attention to detail, vintage inspired aesthetic, and an extensive knowledge of fit. That is exactly what yields for exciting new cuts and styles season after season. Fabrics are sourced from the best denim mills. Every garment is cut and sewn in Los Angeles. And the hand washes are processed locally too. Raven is a collection that offers a trend setting collection for both men and women. Read on for our exclusive interview:

Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Raven: I’ve pretty much wanted to be a designer for as long as I can remember…I recently found some funny old sketches at my parents house (maybe I was around 8 years old) of some very well endowed ladies wearing swimsuits and evening gowns. Probably inspired by the Miss Universe pageant or something.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Raven: There are so many denim brands out there, but I guess my immediate competition would be other denim lines that offer lots of fashion denim like Current/Elliot, MiH, Kasil. I like to think Raven looks different by offering up ideas that are not necessarily on everyones radar, meaning that I don’t read into fashion forecasting too intently because then you just end up looking like everybody else.
DT: Do you have any pre-designing rituals?
Raven: Mainly procrastination! Then usually karaoke gets me going…
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Raven: The Raven woman & man are both professional, creative, smart, fun, easygoing, and light hearted. They have a classic aesthetic when it comes to fashion and don’t like bells and whistles. They appreciate fine details and refined fits/washes.
DT: Can you give us hint about what’s next for?
Raven: For women, spring/summer 2011 is full of comfortable, relaxed silhouettes that are still totally flattering and sexy. So slouchy/sexy is a key look! 70′s silhouettes like high waisted wide leg jeans, and flares are also sprinkled throughout the line, and shorts are so important and have been expanded on in a big way.
DT: What would be your dream collaboration? Any plans of that in the future?
Raven: Honestly, I haven’t really thought about that…Liberace?
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Raven: Some of my favorites in the arena of slouchy/sexy are the Willow in Dusk, Poppy in Antique, Vivee in Pebble, Jemma in Spruce, & Rowan in Marvel. I would wear the Poppy in Antique with a white vintage victorian era sleeveless top and wooden high heel sandals. My favorite high waist is the Orly in Poolside which I would wear with the thinnest t-shirt I have tucked in & platforms to show off the extra long leg a high waist jean creates. I’ll be wearing short all summer long like the Gilda in Chambray, Alix in Marvel, and the Vivian in checkers which I would wear with a black silk top & Bensimon sneakers.
DT: Do you have any favorite/least favorite denim trends right now?
Raven: I’m not a big fan of the long denim skirt especially the one that is supposed to look like you converted jeans into a long skirt. It seems that no matter what your body type is, it kind of just makes you look like a blob with no butt. Not the best look.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
Raven: I always check out street style blogs- they do serve up inspiration as well as entertainment.
DT: How many pairs of denim do YOU own?
Raven: I have no clue- way too many to count. I know, it’s a rough life!
DT: Raven- what does it stand for? And why did you choose that as the name of your brand?
Raven: I’m not the founding designer of the brand so I can’t say I know the answer to that. Perhaps there is some bird lovin’ behind the name.
DT: Favorite celeb wearing your denim?
Raven: Tie for Megan Fox and Halle Berry
Check out Raven Denim’s most recent lookbooks for men & women below.
Men’s
Women’s
—Jackie Racer
Tags: 70's style, Current/Elliot, Halle Berry, kasil denim, liberace, megan fox, MiH Jeans, miss universe pageant, raven denim, Spring/Summer 2011
It’s all about color this season! Try a great pair of colored denim in desaturated hues paired with earthy neutrals for the perfect spring look. Juliette X. pulls the look off with ease employing a chocolate brown & cerulean blue top with her minty green jeans for the ultimate ’70s-meets-modern look. Try J Brand’s new palette of sun-faded denim to kick-start your colored denim career!
—DT Staff
Tags: 70's style, colored denim, denim styling, green denim, J Brand