At Project NY and then again at Project Las Vegas, the men’s denim brand 3rd & Army seduced our eyes with three bold styles that exude rock’n’roll and sex appeal. It’s no coincidence that they make an impact at first glance: Industry authority Matt Atkinson (who founded the brand in September 2012) and all associates in the super-collective have worked for major US brands throughout the years. The relatively new project (100% made in LA) packs a powerful punch thanks to its experienced design and marketing team.
The brand DNA is taken from the quintessential California lifestyle. “Our collection speaks from our life experiences through the doors of 3rd & Army. Our clothing is an expression and a combined statement of classic music, fine art, vintage fashion, and a modern lifestyle in an original way,” says the brand. We expect only great things from these guys. Check out our favorite pieces below.
Below: The tapered leg Ranchand in camo. 10 oz woven jaquarded yarn camo denim with traditional loose top and tapering leg shape to a narrow bottom. Includes antique hardware and packaging, signature Z-stitch back pockets, reinforced pocket facings, utility watch pocket, signature chain wallet loop, and newsprint inside pocketing.
Below: The tapered leg Ranchand in grease wash. Japanese red selvedge 14 oz premium red selvedge denim with traditional loose top and tapering leg shape to a narrow bottom. Antique hardware and packaging, signature Z-stitch back pockets, reinforced pocket facings, utility watch pocket, signature chain wallet loop, and newsprint inside pocketing.
Below: The straight leg Blacksmith in indigo wash. 11.75 oz organic Italian Candiani denim in a straight leg traditional five pocket fit with flat felt side seams, workwear detailing, buckle back, spade workwear pockets, reinforced pocket facing, wallet chain keyhole detail, antique hardware and trim, multiple stitching construction, and real hide branded leather patch.
Visit 3rd & Army online to learn more.
Photos by Raffael Flores-Contreras.
Tags: 3rd & Army, California style, Japanese denim, made in america, made in la, Made in USA, magic market week, men's jeans, mens denim, menswear denim, project las vegas, Selvage Denim, selvedge denim