G-Star Raw has partnered with conceptual artist Ryan Gander to produce 30 limited-edition Arc Loose Tapered jeans. Gander’s work involves adding discreet white embroidery, to mimic drips of paint, on select pairs of the brands 3D Arc Loose Tapered jeans, in addition to a small-figurine key ring. The basis for this design intervention comes from renowned modernist Le Corbusier’s phrase “By law all buildings should be white,” which inspired Gander to invent a national holiday in Japan called “New New Day,” encouraging people to paint buildings white. The symbol of this day is ‘Arata-Chan’ (translated as ‘cleaning helping friend’), a little figurine with Le Corbusier-style glasses and a paintbrush in his hand. The white embroidered “paint drips” on these limited edition Arc Pants are a visual representation of this concept.
Watch the video to see how artist Ryan Gander designed these limited-edition paint-drop jeans, inspired by Le Corbusier. “I like the idea that someone might think they’re damaged, try to return them and not realize they’re getting a limited edition,” said Gander. Beginning August 1, 2011 visitors of G-Star stores worldwide might find one of the 30 limited edition Arc Pants from G-Star RAW, much like finding Willy Wonka’s Golden Ticket, as Gander describes. The special jeans were quietly distributed at various store locations in the world. The project was commissioned as part of Wallpaper* magazine’s “Artist Intervention” series.
One pair of the limited edition Arc Pants will be on auction for charity on the G-Star Facebook page. The collaboration is featured in full in Wallpaper*s August issue, out now.