If you were tuned in earlier this week you caught our coverage of the revived ’80s super-denim-brand Les Halles and their newest line of super-fresh jeans and separates for spring 2011. Now we take you behind the scenes with Marlene and Stephen Baum’s daughter Remy, the third leg and inspiration of the 2008 re-launch. See what she has to say about their influences for upcoming seasons, and how many pairs of jeans she owns!
Denim Therapy: Lets start from the beginning. Give us a brief overview of Les Halles as a brand and your inclusion in the re-launch. What inspired you to take part?
Remy: Les Halles was started by my parents, Marlene and Stephen Baum in 1979. They rose to become one of the most influential denim brands in the United States, but it came to a halt in ’83 because they wanted to focus on family. They went on to design for different top tier denim lines (Jordache, Guess, Gasoline).
The idea for the re-launch came about as I was helping my mother clean out her closet and stumbled upon a pair of her original Les Halles baggie jeans from ’79. I tried them on and couldn’t help but notice that they resembled a pair of jeans that were new to the market and gaining momentum at the time. I approached my parents with the idea of bringing back Les Halles for the next generation. They were thrilled—they loved the idea that the re-launch of Les Halles could become a family affair.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
R: We don’t worry about what other brands are doing, but we’ve differentiated ourselves by staying ahead of the curve with fit and working together as a family. All three of us offer a joint perspective unlike any other denim brand: we combine the past and the present. We also maintain a keen sense of what’s next, and try to be fearless with our risk-taking in that sense. We hope to make Les Halles a dominant leader in the denim industry again!
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Tags: 1970's, 1980s, bell bottoms, flare leg jeans, interview, jeans, Les Halles, Marlene and Stephen Baum, q&a, Remy Baum, vintage denim