Denim brand H.A- 67 is the brainchild of Michael Mechaly, former Brand President for Sacred Blue and Coil, with a unique mix of vintage and contemporary edge. If you want a pair of jeans that look “right now” but are still hinting towards classic retro styles, you can turn to this brand. H.A- 67 was inspired by the infamous “Summer of Love” movement that took place in San Francisco’s Haight and Ashbury district in 1967. H.A-67 has the style details and washes that will remind you of vintage, while the fit keeps the sexy silhouettes of today. Read on for our exclusive interview, and stay tuned for an upcoming giveaway on Monday!
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
HA-67: I came to the US about 10 years ago to work for my uncle on the brand Blue Cult, about a year later I was heading up my own division Sacred Blue, I started working closely with the wash, design, and fabrics and became very passionate about designing. A few years later I left the company and knew I was going to start my own brand. In 2008 H.A-67 was born………
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
HA-67: Diesel and G-star. We differentiate ourselves by mixing up the vintage wash and style details with today’s fit. H.A-67 is the best quality and price combo for today’s market.
DT: Do you have any pre-designing rituals?
HA-67: Yes first I source fabrics and cut about a million legs to wash up and see what fabrics call out to me. Once I have narrowed down my choices I start working on all my wash development first and then I begin the style research. The wash has always been my big interest so I love to play with techniques and tones so this is what I spend most of my time working on.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
HA-67: My target customer is the woman and man, 20 to 50 yes we want to include the older customer because everyone ages but that doesn’t mean they lose the desire to look hip or to follow the trend. When we work on the collection it’s to cater to that age group but to their own since of style.
DT: Can you give us hint about what’s next?
HA-67: Fall Winter 2011 we have all new branding – back leather patch with logo engraving and front woven label with USA Flag is a great touch to add back with the vintage washes we do. We have a variety of both basics and fashion bodies. Key styles are the Boy Scout – slouchy drop crotch for both and women (we did this in denim and canvas which was a big eye candy at Project) , Cargo- for men and women in both denim and coated denim. We are offering our men’s slim and jegging for women in coated fabric top seller for us. Lastly we did our original straight legs in selvage but again with a twist coated selvage offered in both 5 pocket and the Brett Buckle Back Raw which is another Top sellers.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
HA-67: Selvage med used in 5 pocket straight, dirty sand in canvas for men and women slouchy skinny, stardust coated denim for men and women in slim/skinny leg. All styles are very versatile you can wear them very causal or dressed up it depends on the customer’s style we cater to all.
DT: Do you have any favorite/least favorite denim trends right now?
HA-67: Favorite trend the return of the flair and bell bottom for women, for men has to be the drop crotch and destruction washes. Least favorite is a jegging because you are limited sometimes to the amount of wash technique you can do
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
HA-67: A lot we have customers worldwide and as you know the fashion trends of France are different to the Trends of the US so we always have to make sure we check out the street style for all countries to get our customer the right product.
DT: How many pairs of denim do YOU own?
HA-67: My whole closet is full of denim I could not tell you how many pairs I own but never enough.
You can check out the H.A-67 denim styles on their website .
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