Denim Therapy

What’s Cooler Than Jeans Distressed By Lions? Um, Nothing.

Aug 25 2014 in Campaigns » Denim News
Leave it to Japan's denim masters to come up with a massively inventive, super cool new way to get your jeans distressed. Throw 'em in the lion's den! Sound extreme? Kamine Zoo in Japan let the wildlife do their thing with jeans this summer. Whatever was left of the denim was sewn together into new pairs (because let's face it, these wild cats are not just strategically distressing the knees). This was all part of a ...
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Denim Tip: 18 Jean Styling Tips You Need Now Oct 28, 2014

Before & After: Jeans Ripped At The Seam

Aug 25 2014 in Ask the Denim Therapist » Denim Therapy
It isn't always the knee or the crotch region of jeans that suffers damage. We recently received some denim from a customer that featured a slash right across the seam. We were able to employ our expert denim repair techniques and reinforce the repair so this denim-lover's lifestyle won't leave them with extra AC for fall. Check out the before and after below. ...
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Kate Hudson in White Denim Shorts

Aug 07 2014 in Celebrity Style Watch » Denim Fashion

Kate Hudson is, hands down, one of our favorite celebs. Her style is always casual-cool and she looks as great in a sweatshirt as she does in an LBD. We're feeling her outfit during a recent airport run-through. She dressed up her super simple white denim cut-off shorts and white knit top with a pop color scarf and sunnies. Grab a similar pair below.

Below, at right: IRO.JEANS Efran Shorts in white

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Denim Documentary Reveals The Denim Industry’s Dark Side

Aug 06 2014 in Denim News

RiverBlue, an upcoming denim documentary featuring Canadian river conservationist Mark Angelo, aims to reveal the denim manufacturing industry's negative impact on the environment in places like India's Yumana River and the Citarum River in Indonesia. "The rivers are like the capillaries of our planet and we can’t live without them," director David McIlvride told Ecouterre in a recent interview. "The planet would die if we lose rivers to pollution."

Read an excerpt from the interview below...

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Madewell Denim Launches Virtual Denim Bar

Aug 05 2014 in Denim Buys » Denim News

Madewell is releasing 47 new denim styles for fall 2014 via their online denim bar, featuring a mixture of washes, treatments, and silhouettes. The Madewell team are pretty much as obsessed with denim as it gets, so expect creative, fresh approaches to jeans for the autumn season. Some of our favorites are the skinny crop, the skinny sateen, and these super cute overalls. Shop all of these looks below...

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Our Top Picks From Stella McCartney Denim

Aug 04 2014 in Denim Buys
Stella McCartney's latest denim release is worth ooh-ing and aah-ing over, but if you haven't seen it yet, don't fret. We've gone through the collection and picked out our favorite styles to transition from summer to fall. From printed boyfriend jeans to denim pencil skirts and classic skinny jeans, there's something for everyone. Below: Stella McCartney The Skinny Ankle Grazer JeansStella McCartney The Pencil Skirt Below: ...
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Taylor Swift Style: Red Denim Shorts

Jun 27 2014 in Celebrity Style Watch » Denim Buys » Denim Fashion

Taylor Swift stepped out looking chic as ever in NYC recently, wearing a pair of H&M burgundy denim shorts (grab a lighter red, similar pair here). She paired them with a navy cardigan and a simple white blouse, complimenting her girl-next-door hairdo. But she can't fool us! We know those cat eyes of hers are scoping out the city for a good time. Our only question is, where's her BFF Lorde?

Below, Moto red

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Skinny Jeans For Rainy Summer Days

Jun 26 2014 in Denim Buys
How's the weather? Weird enough for you? We've gone from bitter winter cold to explosions of warmth, back to rainy and cool, and now it's a veritable ping-pong match between humid and chilly days. The best defense? A pair of medium wash skinny jeans to keep things neutral. Pair with your favorite tank in direct sunlight, layer on a sweater if things get cool, and chop them into shorts when it hits 90! Seriously, though! Here are a few of ...
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News Flash: Silicon Valley Is Wearing Jeans

Jun 26 2014 in Denim Fashion » Trend Alert
Silicon Valley, home to engineers, innovators, and geeks that are changing the world as we speak, prefer a certain kind of uniform for their days of working on your next favorite gadget. What is it, you ask? Jeans! Unzipped reports, "There’s a scene in the first season of HBO’s new comedy, Silicon Valley, wherein a fictional tech CEO describes the stereotypical organization of coding teams. And while he goes into some detail about the usual suspects of a coding ...
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Street Style: Denim Overalls

Jun 19 2014 in Denim Fashion » Street Style Watch

Go beyond your favorite cut-off shorts this summer with a pair of denim overalls! One of our favorite style blogs, A Pair & A Spare, shows us how she DIY'd a pair and she's wearing them like a second skin. Here they're paired with an epic silver tribal-style necklace and some simple strappy sandals. Would you take this look for a spin?

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