Take a peek inside Levi’s Eureka Innovation Lab
(aka: where the magic happens) in a recent issue of Jean Stories
, wherein Jonathan Cheung, SVP of global design, gives a VIP tour.
"You may not have heard of Levi’s Eureka Innovation Lab – but if you love jeans, you should know about it. From the outside, it’s an unassuming brick building in San Francisco’s Embarcadero. On the inside, though, magic happens. Here, the prototypes for new denim developments that shape not just the Levi’s we live in, but the entire industry ...