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The Denim Therapy Raw Denim Project: Going Raw for 6 Months

Raw denim is denim fresh off the loom. It hasn’t been put through any processing or been washed. When you buy a pair of raw denim jeans, the goal is to let the stiff and untreated denim learn the curves and movement of your body, creasing where your body bends and fading in all the right places. The result is a truly individual pair of jeans (see an older post about raw denim here).

There are insane specifics involved in caring for your raw denim. With a quick internet search, we found tons of conflicting care guides, with some pretty intense rules (how uncomfortable does showering with your jeans on sound?). The basic rule that everyone agrees on, though, is to wear your jeans for about six months before washing. So here at Denim Therapy, we decided to wear a pair, one man, and one woman, everyday for 6 months–or as long as we can stand it in the NYC heat.

Everyday, Gordon and Renee from Denim Therapy will post a picture wearing their jeans on our Tumblr page. Every Friday we’ll do a weekly roundup of their outfits and follow their jeans’ progression right here on our blog. Today is day 1.


Renee’s jeans are from The Jean Shop in New York City. The Jean Shop specializes is raw selvage jeans, with an array of optional in-house custom finishing treatments. They source all of their denim from Japan, where it is made using vintage shuttle looms for a continuous weave. Basically, these guys know their stuff. And with it so difficult to find raw jeans for women, we were very excited to be able to choose from multiple women’s cuts in their brand. Their beautiful retail shop is located in the Meatpacking District (with a second in shop in Soho), but they ship all over. Check them out at

Gordon is wearing Nudie’s Thin Finns. The Nudie Jean Co. is a men’s denim company based in Gothenburg, Sweden. Don’t to be discouraged, ladies, many of their slim fits look great on women, too. All their jeans are made in Italy from denim fabric produced in Italy, Japan, Turkey, and the USA. Basically, they are an awesome, socially responsible company that produces timeless style, envied more and more with every wear. Read more about them at

We can’t wait to see this project unfold!

—Renee Sykes & Gordon Sims

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Posted Mar 04 2011 in Denim Therapy » Raw Denim Project

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