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Read One Denim Therapy Customer’s Raw Denim Philosophy


We couldn’t help but share this thought-provoking email, received from one of our loyal Denim Therapy customers. Do you agree? Disagree? How do you approach your relationship with your favorite jeans? Tell us on facebook! We want to hear your story.

raw-denim-philosophy

“Every time I get a pair of brand new jeans, something happens. Like a dog jumps on me at a dinner party and bingo, two weeks in, I’ve more or less failed.

I say failed because part of the appeal of raw denim is its newness, its pristine quality. There’s no other option that looks as gorgeously textured. It’s why the stuff has caught on in style-worlds that favor fresh, crisp looks (hip-hop). In the same way that sneakers are kept as pristine as possible, some folks treat their jeans that way. Also, any attempts to wear jeans as remotely formal are greatly helped by a flawless pair.

At the same time, I hear time and time again that raw denim is supposed to tell a story through its wear. Life is organic and imperfect and these jeans tell the world this in the most explicit way. Is this an either/or proposition? Is there a turning point? A gradual descent? Is it essentially a question of what style-world you fall into–and what look your lifestyle realistically allows for?

Do I wear the jeans or do the jeans wear me?

There’s also the question of the idealized fade–perfect imperfection–versus the ugly realities of what life brings to pants. I read a lot about wallet fades and whiskering. No one seems nearly as into coffee spills or early discoloration.

It’s almost like denim comes into this world as extremely impressionable. If it goes through the right experiences, it ends up wise and battle-tested. If not, it has scars and we’re inclined to say it’s ”fragile” at the start. It’s even more like us than we think!”

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Thoughts? Let us know on facebook or tweet at us.

—DT Staff

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Posted Jan 29 2013 in Ask the Denim Therapist » Denim Therapy
« Ziggy Denim Does Bleached Denim & Punk Rock For Fall 2013       Before & After: A Denim Therapy Repair Job »
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