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Francine Kicks Off Day 1 Of The Earnest Sewn Denim Challenge


Denim Therapy‘s founder Francine is partaking in the Earnest Sewn Denim Challenge! What is it, exactly? Earnest Sewn sought out influentials in the denim industry and asked them to wear one pair of Earnest Sewn jeans for 30 days, after customizing them accordingly (including anything from bleach and dye to dragging them behind a car). This is an experiment in wear and tear, both intentional and incidental.

Today, Francine received her jeans, fell in love with them, and tried them on. Since they were way too long, she had them hemmed with our own expert hemming service. Now, they fit like a glove.

francine denim therapy earnest sewn denim challenge

francine denim therapy earnest sewn denim challenge

Stay tuned as we track Francine’s jeans over the next 30 days!

—Michelle Christina Larsen

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Posted Jun 01 2012 in Ask the Denim Therapist » Denim Therapy
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