What happens when denim manufacturers go above and beyond systematic manufacturing and begin engineering and customizing their machinery over time as a result of studying improved methods of creating their product? Aside from adding a bit of “artist” into their “engineer” titles, they begin to produce some of the most coveted denim on the market. Such is the case with Edwin Japan, a 35-year-old brand and manufacturer that are increasingly sought out by other brands as the step one source for their own jean products.
The video below is a gorgeous mood board and behind-the-scenes look at some of the mechanisms and workers that make it all happen. This is a must-watch.
Japan from Edwin Europe on Vimeo.
You can check out Edwin, famous for their 503 Jeans, which launched in 1997 and have maintained prominent in their line, at the Edwin website (Japanese).
Video sourced from Tenue de Nîmes.
—Michelle Christina Larsen
Tags: behind the scenes, denim manufacturer, edwin japan, Japanese denim, Tenue De Nîmes, Video