Denim Therapy’s expert denim care advice was featured in the November issue of InStyle Magazine! Our founder Francine Rabinovich reveals the best way to wash jeans and reduce fading:
“Typical jeans, no matter how dark or light, are dyed with indigo. Like paint, indigo eventually chips off. Minimize color loss by turning your pair inside out before tossing them in the washer. The major exception is coated denim, which should never come near a laundy machine (it breaks down the finish). Soak it in lukewarm water with a few drops of Woolite, rinse, then air-dry.”
—DT Staff
Tags: coated denim, Denim Therapy, Francine Rabinovich, how to reduce fading, how to wash jeans, instyle magazine
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