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Denim Therapy Featured In November’s InStyle Magazine


Denim Therapy’s expert denim care advice was featured in the November issue of InStyle Magazine! Our founder Francine Rabinovich reveals the best way to wash jeans and reduce fading:

“Typical jeans, no matter how dark or light, are dyed with indigo. Like paint, indigo eventually chips off. Minimize color loss by turning your pair inside out before tossing them in the washer. The major exception is coated denim, which should never come near a laundy machine (it breaks down the finish). Soak it in lukewarm water with a few drops of Woolite, rinse, then air-dry.”

dt-instyle-november-2

—DT Staff

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Posted Oct 18 2012 in Ask the Denim Therapist » Denim Therapy
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