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Apartment Therapy Shows How To Freeze & Clean Your Jeans


CEO and Founder of Apartment Therapy, Maxwell Gillingham-Ryan approaches the “myths” of freezing raw denim (and realizes it really works). He uses a pair of G-Star Raw black jeans, claiming that this is the most money he has ever spent on denim.

“When I first started freezing my jeans,” he comments, “I ran into a lot of resistance at home. Not only because they found it ridicilous but they also didn’t like that the freezer was full of pants.”

His conclusions?

1. Everybody’s doing it.

2. It’s a quick process. Lay jeans flat, empty pockets, fold, stick in an air tight back, and put them in the freezer overnight.

3. Denim freezing folks should “be sensitive”. Freezing jeans takes up room.

4. Freezing jeans reduces the bacteria levels substantially. So, it seems to work.

Check out the step-by-step video to learn exactly how it’s done.

—DT Staff


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Posted Apr 25 2011 in Ask the Denim Therapist » Denim Therapy
  • http://itsok2bgreen.blogspot.com Deanne

    Love this blog, I am forever sending my jeans to your company! I have even posted about your company in my own blog coming up in May! Thanks for such a cool way to save our jeans from hitting the landfill!

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  • Michelle Christina

    That’s awesome to hear, Deanne! Thanks for the support!

  • http://www.telaviv-apartment.com/ tel aviv apartment

    me too… i never forget this blog….. many times i always send my jeans to you and i cannot really expect that in this blog i have a lot of friends that like this blog

  • http://www.telavivapartments.net telavivvacationapartment

    nice, thanks for your info, im sure many people will be helped by this

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