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From WWD ISSUE 10/12/2009
BLUE FAIREY: Artist Shepard Fairey is creating a co-branded capsule collection with Levi??™s that will go on sale in select Levi??™s stores beginning Oct. 29. Created in partnership with Fairey??™s Obey clothing label, the line includes T-shirts, denim and jean jackets, which will incorporate Fairey??™s artwork. The line will be branded Obey x Levi??™s, and hangtags are emblazoned with Fairey??™s seminal Andre the Giant graphic. Pieces will retail from $34.50 to $148. Fairey, known for his street art as well as creating the iconic Barack Obama ???Hope??? poster during last year??™s election, will install an original work outside the Times Square Levi??™s flagship during a party on Oct. 29 to celebrate the collection. Previous Levi??™s collaborations with artists on capsule collections include those with Damien Hirst and the Warhol Foundation.
–Nikki Cho Russo
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