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Trend Watch: Rinse Reversal


SILENCE & NOISE Bleach White Twig Jean, available at URBANOUTFITTERS.

SILENCE & NOISE Bleach White Twig Jean, available at URBANOUTFITTERS.

STELLA MCCARTNEY Degrade Skinny Jeans, available at NET-A-PORTER.

STELLA MCCARTNEY D?©grad?© Skinny Jeans, available at NET-A-PORTER.


























 

Am I seeing a negative film image, or are we on the cusp of a new denim trend?  Jeans are bleached out, creating positive conclusions: a new take on rinse degradation and rinse reversal looks.  Bleaching no longer means solely creating spots, cracks and tie-dye effects.  Bleaching is being outsourced to present alternative denim looks, competing with its more prominent indigo ally.  Is this the official weapon to win the war on extending the wearability of white denim beyond summer?

Kathy Ng Hassan

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Posted Jul 13 2009 in Denim News » Trend Alert

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