If you’re looking for the three F’s of denim ( fit, function, and fabric) then the newly redesigned brand Serfontaine is one you should check up on. They forgo the latest trends in denim for everlasting staples to add to your wardrobe. Sound good? Read on for our exclusive interview.
Denim Therapy: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Serfontaine: Serfontaine is a premium denim brand which utilizes the latest in design and fabric technology, to achieve jeans that are made to fit your body. Serfontaine is the first premium denim brand to create an entire jean collection with Bi-Stretch technology infused with T400 fiber, a far superior stretch technology to spandex or Lycra. We separate ourselves from other brands because we have 360 degree stretch due to the X-fit Lycra plus Supima Cotton is incorporated into the jeans, also known as the Cashmere of cottons.
DT: Describe the (man/woman/man or woman) who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Serfontaine: The jeans are designed with women in mind that are discern, assertive, individualistic, doesn’t follow trends but understands fashion.
DT: Can you give us hint about what’s next?
Serfontaine: In the next collection we will have flared jeans, and some more luxurious jeans.
DT: Favorite celeb wearing your brand?
Serfontaine: In the previous collections we had various celebs wearing our jeans. My personal favourite would be Sienna Miller, however I can only speak for myself in this matter.
Tags: exclusive interview, lycra, new denim brand, q&a, Serfontaine, Sienna Miller, supima cotton