Pray For Mother Nature, Chip Foster (of Chip and Pepper) and his wife Nicole’s new eco-friendly denim line is amping up their environmental creds through a video short produced by Funk Factory Films. Produced entirely in Los Angeles, Pray For Mother Nature taps into a powerful American symbol. “The centerpiece of the commercial is ‘Cody the Buffalo’. We chose the Bison as a symbol for both the importance of preservation, and the enigmatic spirit of nature.” Just established in 2009, Funk Factory Films is establishing major creds in the fashion world themselves by recently producing Rodarte’s short film, “The Curve of Forgotten Things,” directed by Todd Cole and starring Elle Fanning.
—Kathy Ng Hassan
Tags: Chip and Pepper, Chip and Pepper Foster, eco-friendly jeans, Pray for Mother Nature