I typically like to focus on what’s up-and-coming in world of fashion, but when I came across the Fall/Winter 2010 campaign for Pepe Jeans I simply had to redirect my attention to the present. But let me tell you, they didn’t make it too difficult for me to do so. I’m talking moody, black and white images, great styling, and one of our favorite denim muses, Alexa Chung.
This marks Chungs second campaign for Pepe Jeans. The brand was brilliant to sign up the British it-girl last season for their Spring/Summer advertising campaign, and are wise to bring her back for another one. Though her time with MTV is done and over with this model turned presenter turned model again is definitely still on the radar of many, many fashion enthusiast making her a bonafied fashion commodity.
Giving the campaign a little masculine touch are Spanish it-boy Jon Kortajarena–who is my personal favorite male denim muse–and up-and-coming French fresh face, Gaspard Menier. The two add that little bit of that rugged beauty which further compliment Chungs gorgeous yet street chic appeal. You can see more of the 20 black-and-white images on the Pepe Jeans website.
Also, be sure to take a look at some of the behind the scenes footage of the making of the campaign on the Pepe Jeans Facebook page.
Tags: Alexa Chung, Gaspard Menier, Jon Kortajarena, Pepe Jeans