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Paper Denim & Cloth Relaunches Via Instagram

Remember Paper Denim & Cloth? We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot. Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks. Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram. Also, Chantel Valentene (of Resin Denim fame) is now Creative Director. We’re looking forward to seeing more from the Paper Denim reboot!