Here’s the play by play of the Our Legacy spring/summer 2011 campaign: Man marches down the street topless. Man eats Chinese food in double denim. Man hangs on gate exposing mid-section. Man stops bus with bare hands. Man gets topless again. Man holds up extremely clean shirt. Man stops s truck with bare hands, in double denim. Finally, man wears a suit and listens to headphones with bare feet.
Is this a non-stop stream of visual metaphores for society, or just a fun campaign? We’ll let you decide.
Images via Selecticism.
—Michelle Christina Larsen
Tags: Denim Menswear, Denim On Denim, double denim, men's fashion, menswear, our legacy, spring summer 2011 campaign, swedish brand