Denim Therapy
DENIM BUYS

Summer Dreaming: 9 Pairs of Cut-Off Shorts

DENIM FASHION

The Perfect Pair of Faded, Light Wash Jeans

DENIM THERAPY

Denim Therapy Repairs A Ripped Back Pocket

« Madewell’s New NYC Store is Hiring       Denim Blogger Shows her Spring Denim Styling »

Nudie Jeans Given Environmental Award


Swedish denim maestros Nudie Jeans are setting a strong example today after being awarded the Bra Milj?val, AKA Good Environmental Choice award for their second hand denim collection. They operate in a system where customers who leave old jeans on the table when buying new ones, receive a discount. That old denim is then re-used for future products. Brilliant, isn’t it?

nudie-env-1
Nudie’s Comments? “We at Nudie know it?s possible to work with fashion and good quality while aiming towards more sustainable consumption. In addition, we want to make it easier for consumers to extend the life of their garments.”

Congratulations, Nudie! May many companies follow in your steps.

—Denim Therapy Staff

Tags: , , , , , ,

Posted Apr 01 2011 in Denim News
« Madewell’s New NYC Store is Hiring       Denim Blogger Shows her Spring Denim Styling »
Get the latest denim updates

Sign up for our newsletter

  Follow us   Join us   Subscribe
© 2014 Denim Blog - Denim Therapy. All rights reserved.