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Nudie Jeans Backbone Collection


Nudie Jeans is racking up green-points, having won an environmental award, and shortly before, releasing a new line that drives their eco-point home. The Backbone collection is a basics collection of knit pieces (easily mixed into your denim set) comprised of 100% organic material in nine fits (including a tank top, long and short-sleeve T’s, a sweatshirt, briefs, and boxers). These garments come wrapped in recycled sustainable paper packaging—a reminder of the company’s ode to simplicity and keeping it green. The backbone collection hits stores July 2011. Here comes your chance to do some good for the planet, and keep your closet in check!

nudie-jeans-backbone-collection-1

—Michelle Christina Larsen

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Posted Apr 01 2011 in Denim Menswear » Denim News
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