With Diesel’s newest campaign, packing up and moving to a place governed by the whims of their iconic “Be Stupid” models is now easier than ever. While you can’t count on order, logic, or jobs with benefits, you can count on great denim 24/7. Behold the previously undiscovered, newly conquered DIESEL Island. A highly amusing campaign that allows users to log in with their facebook accounts and literally plant themselves wherever they want on the landscape of their new home, explore terrain a la Google Street View, and study the history of the budding nation itself. The expats are increasing by the minute. Jump on it while there’s still some good Real Estate!
See more propaganda at Diesel Island.
—Michelle Christina Larsen
Tags: diesel campaign, diesel island, Facebook, Spring 2011