To cap off its 20th Anniversary, A/X Armani Exchange created the A/X VIDEOMIX app, a fun music video-fashion show creator, which can be found in the bottomless pit of handheld games we know as iTunes. The app for the iPhone and iPad puts you in the director’s chair as you produce your own music video. Choose your model: Alessandra Ambrosio, Marlon Teixera, Francisco Lachowski, Milou Sluis and more; select your music track, backgrounds and A|X 20th Anniversary Collection looks, which feature a lot of denim styles. To get an idea what cool runway show you can create, check out Giorgio Armani’s VIDEOMIX creation, “The SuperShow”. It’s almost cool enough knowing that Armani himself fiddles around in iTunes. Check out the gallery for some featured looks you can animate, shop and share.
After the show has been viewed, users can “like,” comment and rate A|X VIDEOMIX creations, which will permit special access to behind the scenes videos, footage of models preparing for the show and more. To download the A/X VIDEOMIX application, go to iTunes online.
—Kathy Ng Hassan
Tags: A/X Armani Exchange, Armani Exchange, Denim Looks, denim style, Fashion apps, iPad app, iPhone app, iTunes app