Yesterday, Madewell 1937 opened yet another store in Los Angeles: this time on a bustling retail and restaurant destination in Old Pasadena, California – the east side of town! The newest shop takes over the former site of Guess?. The grand opening sip and shop event lasted well beyond it’s 8 p.m. last call for vodka drinks and denim fittings. If you’re not already taking the day off to enjoy the sun, head on over to Madewell’s shiny new store on Colorado Blvd. in Pasadena. Check out the gallery for the scoop on what to expect in store for their current Spring 2012 collection. You’ll find not only colored and floral jeans, but a slim Boyfriend jean that is getting a resurgence in popularity this season.
Madewell Pasadena opens until 8 p.m. tonight so make a date of it. Go to Old Pasadena online for store hours.
—Kathy Ng Hassan
Tags: grand opening, Los Angeles event, Madewell, Madewell 1937, store opening