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Levi’s Overalls The Origin Exhibition


If you’ve ever wondered whether the first pair of Levi’s jeans ever made still exists, then watch this video of Levi’s Historian Lynn Downey, who, with white gloves, shows die-hard Levi’s aficionados what the first Levi’s jean–the Levi’s XX circa 1879, looks like during a special in-store exhibition at the Levi’s Japan store in Shibuya. She explains that the jean was called XX because it came from the XX denim produced at the Amoskeag Manufacturing Company (pronounced AM-us-scag). The historic artifacts are so valuable and the jeans so coveted in Japan, that the Levi’s Japan general manager hired a top security company to put the jeans under triple lock and key, not to mention a security detail for Ms. Downey during her whirlwind visit there.

 



Via Tenue de Nîmes. More at LS&Co. Unzipped blog.

—Kathy Ng Hassan

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Posted Nov 11 2011 in Denim News
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