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John John’s Spring 2012 Video Campaign


Brazilian denim line John John’s spring 2012 line offers bleached and studded denim vests, casually cuffed threads, distressed denim shorts, and flared jeans, complete with a devil-may-care attitude. But it’s always best to see these looks in action! Part I of John John’s most recent video campaign takes us along on a road trip through the dusty desert, ending with a pool party of epic proportions, while Part II is a Venice Beach paradise of surf, sun, and skateboarding. And all these fun times happen while wearing jeans (that’s just how we roll too).

—Brie Hiramine

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Posted Oct 28 2011 in Campaigns » Denim News
« Denim Fashion: Hell’s Angels Biker Chicks       Artisan de Luxe Men’s Spring/Summer 2012 Lookbook »
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