With the well-deserved buzz over Joe’s Jeans newest denim drop, the Skinny Micro Flare, we were eager to have a quick Q&A with the creative director and mastermind behind the brand, Joe Dahan. Running ten years strong, he lets us in on the progression of the brand, his least favorite denim trend, and how to wear their newest look in the line.
Denim Therapy: How do you distinguish yourself from the hundreds of popular denim brands around right now?
Joe Dahan: When I started Joe’s 10 years ago, my idea was to create fits for different body types and show that every woman has a unique physique. These fits didn’t exist then, but now fit has become the industry norm. With all the blogs, the Internet and e-stores, the customer is very savvy, so every season we’re creatively challenged to offer the best pieces ever.
For 10 years, we’ve consistently remained true to who we are and to our customers—while growing and expanding. We now have a complete collection for men, women and kids that embodies a casual, chic lifestyle. And, we’re still developing new silhouettes and working with innovative fine fabrics to create the impeccable fits our customers know and love.
DT: Does your team have any pre-designing rituals, especially when trying to create new and innovative designs year after year?
JD: We don’t have any rituals per se, but there’s an entire world from which to draw magnificent inspiration, so we make it a point to travel. We have an office in Paris that we visit regularly, as well as big cities like Hong Kong, Tokyo, London and New York. We also feel very lucky to live in Los Angeles, since it’s so well known for its cool, casual attitude. It’s our best laboratory.
DT: Describe the woman who represents your ideal target customer: the customer you have in mind when you’re planning a collection.
JD: She’s casual, yet chic and sophisticated. She’s someone who creates her own unique look and likes to stand out from the pack.
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DT: Can you give us a hint about what’s next (new styles, etc.)?
JD: We just released our new silhouette—The Skinny Micro Flare—that combines the modern, sleek look of a skinny with a vintage-inspired mini flare. It’s looks beautiful with heels. Early this fall, we’re releasing one of my personal favorites: Joe’s Wild, a limited-edition capsule collection. No more hints until August!
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
JD: Definitely our Skinny Micro Flare—a modern version of the ’70s flare. It comes in black, rinse and vintage wash. I recommend wearing it with heels or boots and a tucked-in tee or shirt.
DT: Street style and style blogs are huge in the industry right now. They serve as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?
JD: It’s all about the evolution of street style, and blogs are a candid eye on actual, current street style. They’re a great source of information.
DT: Do you have any least-favorite denim trends right now?
JD: Least-favorite denim trend: the flared capri look.
A huge thanks to Joe Dahan for taking the time to answer our questions. Stay tuned for more coverage on Joe’s Jeans!
Tags: Exclusive, interview, joe dahan, joe's denim, joe's neans, q&a, the skinny micro flare