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J Brand Will Launch Sportswear Collection Available In 2012


From WWD: “Fashion newspaper, WWD hosted a denim forum as a venue for denim brands to share information about their companies and design innovations they may be working on. Of the brands in attendance, Jeff Rudes, the CEO of J Brand shared about the past and future of the brand.

J Brand has already experienced rousing success in the denim markets, the brand plans to expand to sportswear. While the sportswear line will be directed by a separate team and will be a separate line, it will still have the same J Brand aesthetic. Rudes commented it would be, “simplistic minimalist with great fabrics and fit.”

The line will be launching in 100 stores in 2012.”

Article via WWD.

—DT Staff

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Posted May 26 2011 in Denim News
« MiH Exclusive Capsule Collection on Net-A-Porter & Contest       Would You Get A Denim Tattoo? Tenue de Nîmes Did! »
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